The Takeover with Tim and Cindy

How To Get 90% Show Rates By Leveraging Virtual Assistants (Part 2)

April 16, 2024 Tim and Cindy Dodd Episode 43
How To Get 90% Show Rates By Leveraging Virtual Assistants (Part 2)
The Takeover with Tim and Cindy
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The Takeover with Tim and Cindy
How To Get 90% Show Rates By Leveraging Virtual Assistants (Part 2)
Apr 16, 2024 Episode 43
Tim and Cindy Dodd

***Need sales meetings? Schedule a call to learn about our Ad-Free Outreach Systems to get Vetted appointments for your team here.

If you've ever struggled with the frustration of leads ghosting you or failing to show up for scheduled appointments, you're not alone. Across industries, low show rates plague businesses and drain valuable time and resources. But for us, we have consistently gotten our show rates up to 80-90%, the key ingredient? Virtual assistants. 

With the right VA strategies in place, you can transform your scheduling process from a headache to a well-oiled machine that can work with or without you. From sending friendly reminders to prospective clients to conducting pre-meeting preps and post-call follow-ups, virtual assistants can revolutionize the way you manage your appointments and interactions with potential clients. 

Lock in for part 2 of our 5-part series on how VAs can supercharge your business! Tune in and we’ll share with you how you can maximize the potential of your VAs. 

  • 02:34: How to increase close rates by using virtual assistants
  • 04:12: Why is there a problem with show rates right now?
  • 08:50: A high-level overview of the show rate process
  • 18:37: How do you get "confirmed" leads to actually show up on the call?
  • 21:41: Where do VAs come in this process?

Schedule a call with our team to see how we can help you scale your lead flow and clients. 

⭐⭐⭐⭐⭐
Please don’t forget to leave The Takeover Podcast a rating and a review!

Watch and subcribe on YouTube:

https://www.youtube.com/@timandcindydodd

Follow us on our socials to always be updated on the latest episodes!

The Takeover Podcast Instagram - @timandcindydodd

Cindy’s Instagram - @cindymakita

Tim’s Instagram - @timissocial

The Takeover Podcast Facebook - Tim and Cindy Dodd

Show Notes Transcript Chapter Markers

***Need sales meetings? Schedule a call to learn about our Ad-Free Outreach Systems to get Vetted appointments for your team here.

If you've ever struggled with the frustration of leads ghosting you or failing to show up for scheduled appointments, you're not alone. Across industries, low show rates plague businesses and drain valuable time and resources. But for us, we have consistently gotten our show rates up to 80-90%, the key ingredient? Virtual assistants. 

With the right VA strategies in place, you can transform your scheduling process from a headache to a well-oiled machine that can work with or without you. From sending friendly reminders to prospective clients to conducting pre-meeting preps and post-call follow-ups, virtual assistants can revolutionize the way you manage your appointments and interactions with potential clients. 

Lock in for part 2 of our 5-part series on how VAs can supercharge your business! Tune in and we’ll share with you how you can maximize the potential of your VAs. 

  • 02:34: How to increase close rates by using virtual assistants
  • 04:12: Why is there a problem with show rates right now?
  • 08:50: A high-level overview of the show rate process
  • 18:37: How do you get "confirmed" leads to actually show up on the call?
  • 21:41: Where do VAs come in this process?

Schedule a call with our team to see how we can help you scale your lead flow and clients. 

⭐⭐⭐⭐⭐
Please don’t forget to leave The Takeover Podcast a rating and a review!

Watch and subcribe on YouTube:

https://www.youtube.com/@timandcindydodd

Follow us on our socials to always be updated on the latest episodes!

The Takeover Podcast Instagram - @timandcindydodd

Cindy’s Instagram - @cindymakita

Tim’s Instagram - @timissocial

The Takeover Podcast Facebook - Tim and Cindy Dodd

Tim and Cindy (00:00):

Some people are acutely aware that show rates are a problem right now in the industry. There's closers looking for other opportunities because those companies are down to 25% show rates. That means a company is losing their top closers because they can't get their leads to show up to calls. A closer can have eight meetings on this calendar that day, and only two show up. People can book a call with a million experts, they get a million reminders and they're blind to it. We want to break that feeling of I'm just in an automated system, I don't matter, and we wanna start creating a human connection.

Tim and Cindy (00:34):

Welcome to the Takeover with Tim and Tim and Cindy where we show you how to dominate every area of life and business. Let's get winning.

Tim and Cindy (00:44):

Welcome back to the Takeover with Tim and Tim and Cindy. In today's episode, we are going to dive deep into how to utilize a virtual assistant in your business to specifically boost your show rates and your close rates. Listen, if you are spending time and money getting leads on your calendar, you have to ensure that they're showing up. And of course you have to ensure that you can close these prospects at the highest rate possible. Industrywide, right now there is a show rate issue. You know, people are getting leads, they're getting appointments on their calendars, but people are not showing up. So we're gonna give you the inside scoop into how we're using virtual assistants to boost our show rates up to 80 to 90% using these strategies. And of course the increased show rates is trickling down into increased close rates as well. Are you utilizing virtual assistance in your business right now?

Tim and Cindy (01:48):

If you're not, you're gonna wanna lock into this episode. Also, tune into the episode right before this where we walked you through a whole high level overview of why you absolutely need to be utilizing VAs in your business to supercharge your revenue while keeping costs low. You may be thinking, what is a va? Your VA is simply a remote overseas freelancer working on specific projects for your business. They're usually paid hourly or on a project basis. We're talking about non-US based teammates here. And this actually helps you to have lower operational costs, increased productivity and output within your business so that you can scale while keeping your costs low. So Tim, we're gonna dive into how to boost show rates, how to increase close rates by tapping into the power of utilizing virtual assistance in the business. Let's share with our listeners, why do we even tap into VAs for these two processes specifically?

Tim and Cindy (02:51):

You know, depending on whoever's listening to this, there's gonna be different people in different situations. Like some people are acutely aware that show rates are a problem right now in the industry. Like it's very common for people in their companies to have, you know, 40, 50% show rates. There's people that we've interviewed closers that are leaving their companies looking for other opportunities because those companies are down to 25% show rates. That means a company is losing their top closers because they can't get their leads to show up to calls. Yeah, literally a closer can have eight meetings on this calendar that day and only two show up. Now there's some people that are, oh, I don't, I don't have that problem. I'm, and I'm, maybe you're not doing a lot of lead flow. Maybe you're just doing a lot of referrals. This is going to, if it's not already, it's going to be a, an issue that your company's gonna have to deal with as it scales.

Tim and Cindy (03:44):

And if you're listening to the takeover with Tim and Tim and Cindy like <laugh>, you're here to like dominate and scale. Yes. Like no one's here to, no one, no one's listening to this episode 'cause they want to coast, right? So as we kind of dive into the show rates, I really want you to open up and listen to how can I get my show rates better? Or if you're not at a place where you need the show rates to be improved on, still listen. Because as you grow and scale, I promise you that this episode is gonna bring so much value. Now, overall, when we think about show rates, why is there a problem with show rates right now? And there's a lot of different reasons why show rates is so low, but one of that is because automation and just like AI bots and reminders have allowed us to send out a million reminders a day before the text.

Tim and Cindy (04:30):

And then all these things that seem flashy and glittery. But people are booking a call with, they might book a call with four other companies and they forget who yours is. And you're sending out all these automated emails. Your competitors are sending out automated emails, you're, they're doing a Calendly reminder and you wonder why they don't show up. I'm sending these reminders, don't they respect my time? Like, no they don't because they don't respect an automated machine that's sending them things. And at this point, their only engagement with your company is not a human interaction. So they don't have human respect for this commitment they've made. Their interaction is interacting with your automations and your machines and your bots. So they don't feel bad about no showing a bot or, or automation. Because that's what it feels like. Even if they're not saying that or thinking that that's what it feels like, it's an automated tool, I could show up.

Tim and Cindy (05:22):

I, I cannot show up. So what we wanna do, and we'll go into the techniques on this and a little bit, is we want to break that feeling of I'm just in an automated system, I don't matter to these people at all and we wanna start creating a human connection. Mm-Hmm <affirmative>. And it's very simple how we do this. And every time I bring this up somebody goes, can't we just automate that? And I'm telling you, there's something about it the way we've dialed this in where if you can use a VA to make this feel human, don't have your closers do this, it's not gonna get the same results. Don't try to automate this whole process. You can automate pieces to this. But when you can break free that prospect free from feeling like they're just in an automated barrage of reminders, which are good, they help not that much.

Tim and Cindy (06:14):

Yeah. Compared to this process. And you can make them feel like they're talking to a real person and that they've made a commitment to be on a call with a real person and they start to interact with a real person, then that call not only has more potential for the person to show up because they're gonna feel bad if this person they're making friends with and they're starting to talk with if they know show 'em. But also you're gonna have a higher potential for close rate. And I'm not even talking close rate right now 'cause I'll show you how to get your VA to continue this human interaction to make sure deals close better before the call and after the call. So that's the biggest thing is right now I think the reason why there's such a bad no trade is 'cause people can book a call with a million experts and they probably do and they get a million reminders and they're blind to it. Like they don't even see these reminders. They don't even care about these reminders anymore because they're not interacting with the real person. They're interacting with a machine and we just don't have respect for machines. There's no emotion with that. Yeah. So that's the biggest thing is how do we create a human connection right off the bat and keep that human connection going. That's what brings show rates

Tim and Cindy (07:23):

Up. Yes, absolutely. And I mean there's companies right now that are costing people 60 to $70,000 to boost their show rates. Yeah. Right. And we're gonna show you how to boost your show rates with a low cost virtual assistant. So what we're gonna be dishing out in this episode are keys that you can utilize to propel your show rates and not have to spend 60 to $70,000 to do so. Oh

Tim and Cindy (07:46):

Yeah. Like I, I know, I know a company that they literally make $60,000 per client to go in and optimize your HubSpot and your show rates. 'cause You know, if you, if you have a company that's spending a hundred thousand dollars in ads a month and their show rates are 40%, well that's worth 60 k to come in and bring your show rates up to 60%. Like Tim and Cindy's saying in this episode, we'll actually just show you how to do that with a VA and bring it to 80. We had 80, 90%, we had a week where we did a hundred percent show rate for all of our closers with this process. So you can thank me, you can, you can send me a gift certificate to Tim and Cindy and I love Steak <laugh>. You can send us some steakhouse gift certificates, but what we're gonna save you that 60 k, 'cause I, there's companies paying a lot of money to do this and what we're just about, we're about to show you, I promise you if you execute it well, you're gonna save so much money, you're gonna make so much more money and you're gonna keep your closers happy.

Tim and Cindy (08:40):

'Cause Either no meetings or no show rates is one of the biggest reasons why closers leave offers. Absolutely. And you don't wanna lose good talent because you don't have good show rates

Tim and Cindy (08:49):

For sure. So let's walk through a high level overview of the show rate process and specifically what you are going to have your VA do. So there's three parts to this part one is pre-day reminders. So these are the reminders that are going to go out the day before the call. Part two is the day of reminders. So these reminders are gonna be sent the day of the call. And then the third parts are no show reminders. So this happens when either you or the closer is on the call and the prospect doesn't show within five minutes. What do you do in that scenario? So Tim, walk us through what our VAs should be doing in each of these three parts. Pre-Day, day off, and no show to boost our show rates.

Tim and Cindy (09:38):

So pre-day reminder, I'm gonna, I'm gonna give one step before that and that would be day of time of booking. So if you can send out a message, time of booking, meaning when that prospect books it simple, easy way to do this, there's a million different ways. So people that are really into CRMs and stuff, they're gonna be like, actually Tim though, you, you could have this automate your CRM and then post the, and blah. I wanna keep this real simple for, for the regular folks like us out here who just want to grow and scale their business and want their share rates up <laugh> like easiest, easiest, simple way as possible. So if you're a CRM like expert, you can also do this with really fancy automation. What you could do is you could just set up, when somebody books a call, we use Slack in our company to communicate and message each other.

Tim and Cindy (10:18):

But you could either like have either a Slack or an email or some kind of phone, some kind of notification that goes to your VA and says so and so-and-So booked a call, here's his info so your VA can get notified the moment somebody books a call and send them a text. And you could automate the first text if you wanted to. I have our team not automate that. The reason why is because when that client responds to the first text we send, we wanna real human to be there and available when they respond. 'cause That's what breaks through to the human communication part. So I'm gonna send something out like, hey and, and we're gonna be sending this from the closer 'cause this is the closer's admin.

Tim and Cindy (10:58):

And if you don't have the closer, this is you as the ontop, this

Tim and Cindy (11:00):

Is you, this is a person that, so if you're doing the sales calls, you as the entrepreneur, you're gonna have your VA sending from your phone number under your name and saying, Hey, this is Tim over at PEMA. Just saw you booked a call. Excited to meet send, by the way, not a bot send. And the reason why you want to do that by the way, not a bot send is because we want to show them that there's a real human here that they're talking to. And of course like that works really well right now. Maybe it gets saturated, maybe people start lying and having bots say that, which I think it would actually be illegal. I would rather just walk in integrity and have a real person sending that, hey this is not a bot. And then, then I wanna ask a question like, Hey, I saw you booked really excited for our call by the way, not a bot real person.

Tim and Cindy (11:47):

You're curious insert question. You know, what are you looking forward to getting most out of our call? Or some kind of question that makes it easy for them to respond. Because if we can create a human interaction right when they book and then when they respond, oh yeah, I was just looking to get some more information on your lead generation systems and then your VA responds back immediately. Awesome. We're gonna go over all the detail. And then you could even do something like, hey we have some information here you can watch before our call. Right? You're starting to create that human interaction. So now what happens, instead of somebody thinking that they're getting all these reminders from a machine or a bot, they start seeing that they're getting these reminders from you, the human. And that's what really starts breaking us. When we can go from, hey me as the prospect, I'm just put into this automated email and there's no other human on the other side. I have no regard for whether I show up to that meeting or not because I don't owe anything to a robot. But the moment I can start creating that human interaction, you start to create people that are like, they're actually like, oh, I'm talking to a real person. I I don't want a no show, not a person I've been talking to. MM-Hmm <affirmative>. And so that's step one.

Tim and Cindy (12:56):

Okay, so this was the day that they book a call. The moment they book, you send that information. Yep. From your va what happens pre-day reminder,

Tim and Cindy (13:05):

Pre-Day is super simple. If you have already sent out that predate the, the day of and you're already having that conversation, you just send, send a message something like, Hey Tim here again, just confirm in our meeting tomorrow send, I'm gonna send it like I'm sending text messages to a friend.

Tim and Cindy (13:20):

When you say send, this just means send send

Tim and Cindy (13:21):

Text. When, when, when you hear me say send, I mean like send the text <laugh> like, 'cause I don't wanna do this big long thing. 'cause Remember I want it to look human. I want it to look like a friend's texting me. You know, you could say this in this in email too. But if text is, text is better if you can do text, if they don't respond in text, then you would default to email. Okay. But I would always, I would go text first on everything and then if you're not getting a response there, then you can kind of go on an email on whatever channel they respond is where you want to go. But if I can get them to respond in text, it's best. So, Hey Tim again, send text. You know, 'cause I want it to look like a friend sending them a message just confirming our meeting tomorrow.

Tim and Cindy (13:55):

This time to this time again not a bot, you know, just remind them like they're talking to a real human. And then a last message I'm gonna send as I'm gonna say, let me know if that time still works or if you need to reschedule. 'cause Now I want to like they know they're talking to a human, I'm confirming the meeting but I'm also giving them like they realize there's a real human that just sent them this text message and they're gonna feel that way to like, oh man, I gotta respond to this person. But if they're busy, say something came up tomorrow, slam for them. I also gave them an opportunity the day before to reschedule. You're gonna find 10 to 20% of the times they actually reschedule. And it's good to have them reschedule the day before because now that reschedule would've, would've been a no show.

Tim and Cindy (14:40):

But now you're rescheduling it so that you can actually get the amount of time that works better for them. 'cause Maybe something happened in their calendar. Yeah. Right. Mm-Hmm <affirmative>. And so that's the day before. I want to get that confirmed for sure. And you're gonna find, you know, 10 or 20% of the time they actually reschedule, which is a good thing. And they usually end up showing up to the next call. Mm-Hmm <affirmative>. Because you'll find people that no show the day of end up no showing your next calls when you reschedule them. But if you can get them rescheduled before they're a no show, they generally have very, very good show rates on that time that you rescheduled. 'cause They feel bad about re having to reschedule it.

Tim and Cindy (15:12):

Yeah. Okay. So to reiterate ladies and gents, the goal of this day before reminder is to either get them to confirm the call, yes, I'm attending that day and time still works, I'll be there. Or to get them to reschedule at a date and time that works better for them. And so this is super important. You need some sort of commitment. You want them to reply to that text confirming that they're gonna show up and every micro commitment that they do, like replying to the text or saying yes I'm gonna show up, is also gonna boost that show rate. And if they're not responding through text, as Tim is mentioning, as you're texting them, you can then go over to email and do this same dialogue with them via email. Again, that goal being twofold, either to confirm that they're gonna attend getting that commitment or having them reschedule to avoid a no-show. If you are loving what you are hearing, subscribing is the best way to ensure you never miss an episode. You can also follow us on all our social media channels@timandTim and Cindy.to get the latest updates on new and upcoming episodes. Okay? What happens the day of the call? So we had the moment that they book, we had the pre-call, which is the day before the actual call. What do we do the day of the call? So I'll call us today at 2:00 PM what are we doing the day of the call to make sure that people show up?

Tim and Cindy (16:41):

We're going to do both an email and a text. I'm actually gonna send the email first very short. Remember your emails and your text messages should be sent like you're sending a friend. Something like these should not be long. They should be super short, super potent. And I'm basically gonna send an email out first, you know, subject, looking forward to meeting you. Body's gonna be like, Hey, I'm looking for a meeting today at three to three 50 Eastern. Here's the zoom link and I'm gonna give them that zoom link. Why is that important? Well Tim, like my, my automation already puts a Zoom link on the calendar sometimes that that tool works. But there's so many different calendar tools that people use out there. But what we found in doing this a lot is that sometimes people don't know where those calendar links are. They are, the Zoom links are, they don't know where the video links are.

Tim and Cindy (17:27):

So yes, you wanna automate your, your Google meets or your Zoom link or whatever to show up on the event. Like if you're using like a calendar or like a one sub or something, yes you want to connect those on Automate 'em. But I also am gonna send that same link in the email the day of so that they have that link. Then after I send that email, I'm gonna send them a text and this is gonna be in the morning. You know their time maybe at nine, 9:00 AM I wouldn't do like a 5:00 AM <laugh>, it's too early to send a text. But I'm gonna send that email and then I'm gonna send a text saying, Hey confirming our call later today at three link has been sent to you in your email talk soon. So this, this sounds sounds weird but this is gonna catch those people that are having trouble finding the link.

Tim and Cindy (18:09):

So now I just gave it to them. I messaged them in text, then text message that I emailed it to them so that now that they, they have that now because you've had so much interaction with this person back and forth, there's gonna be a high likelihood that they show Yes, but there's also a still a chance that they no show you last minute. And there's, there's kind of one cool final step that I can walk through that that shows you how do you get that person that's they're not there and it's five minutes past the call. How do you get them on the call?

Tim and Cindy (18:37):

Yeah. So you're on the call, you've done all of this pre-day reminder, day of reminder, you're on a call, five minutes passes and this prospect, even though they've confirmed they still don't show up, what do we do there?

Tim and Cindy (18:48):

Yeah. So what we're gonna do is if like it's two or three minutes in and they're not on the call, I'm gonna send 'em me an email like, Hey are you coming? Hey, I'm hanging out in the zoom room. You probably couldn't find the zoom link. My fault. Here's the link. Sorry about the confusion there. What did I do there? I took the blame. Mm-Hmm <affirmative> for them not being able to find the zoom link.

Tim and Cindy (19:06):

You're giving them the benefit of the doubt. You're

Tim and Cindy (19:08):

Giving them the benefit of the doubt and I'm just taking the blame because even if they're like, I, I was gonna no-show that person. I'm almost being here like, oh, I know you wouldn't no-show me. You probably can't find the link. My fault. I'm sorry. Here's the link <laugh>. And it's so funny 'cause our show rate went up super high when we started doing this. But when we started having people respond like, oh no worries, I couldn't find the link but you know, no worries. Like thanks for sending it 'cause I was looking for it, you know, okay bro, I sent it to you earlier today. But you know, sorry about the confusion there. Then I'm gonna send a text message and say, Hey John, I've been hanging out in the zoom room and realized you probably couldn't find the link so I emailed it to you just now talk soon. Again taking the blame but assuming like, oh I'm here. You're not here, it's probably my fault 'cause I didn't get you the right link 'cause you wouldn't know. Show me, you

Tim and Cindy (19:59):

Wouldn't know. Show me.

Tim and Cindy (20:00):

You're not the type of person that would do that. So realize you probably don't have the link send. And then if you're five minutes in, so that's two to three minutes in, I'm gonna do the email and text combo, boom boom. And I have these all pre-written out so we can copy and paste 'em in on the fly. And this is your closer doing this part by the way on the call have, have the closer do this or you could have the VA do that, but it's a part of the process, right? Because if your closer's on the call, you could send this message. 'cause It's, it's easy if you're already there. And then if it's five minutes in, then I double dial.

Tim and Cindy (20:30):

What is that? What's double dial? I

Tim and Cindy (20:32):

Always double dial. Meaning if I call most of the time they're not gonna pick up. Or sometimes I think of do not disturbs. If call comes in once, it won't go through the do not disturb. If I double dial, sometimes that'll get through the do not disturb on somebody's call and they'll see if I double dial. There's even people I know that triple dial, triple dialers. So you call it goes to voicemail and you hang up, you call again, it goes to voicemail. A triple dial would be you hang up and you call a third time. Okay? Now this, in most cases, you're gonna get somebody that goes, oh, sorry I'm jumping on, I was running five minutes late. Or somebody that picks up the phone like, dude, I'm so sorry, I'm sorry I forgot about this meeting <laugh> or whatever that is. And then, so it's a lot of times you're, you are gonna get a good amount of people that end up getting on the call or you're gonna end up getting people that are like that pick up the phone and they're like, oh, something came up. Can we reschedule? Mm-Hmm <affirmative>, which is still a same day cancellation, I don't like those, but at least you're creating a good engagement here. But the these processes the day before, making sure they realize it's a real human, giving them an out, giving them a reschedule the day of this message. And then when they are two or three minutes passed on the call doing this process, this is gonna get you 80, 90 plus percent show rates.

Tim and Cindy (21:41):

Okay? To give more clarity to our listeners, less delineate which part the VA does because I know that we transitioned to some part of this, our virtual assistant is gonna do and some of it our closer or the person that's taking the call, maybe it's you, the entrepreneur is gonna do so which part of this do we have our va our virtual assistant do versus the person that's taking the call.

Tim and Cindy (22:02):

So the day that they book the call with you, that's your VA engaging with him the day before reminder, that's the va, the day of reminder, that's the va when you're on the zoom call waiting for that person and they're not there. Whoever's the salesperson, whether that's you or your closer mm-Hmm <affirmative> is sending the email, the text, and doing the double triple

Tim and Cindy (22:21):

Dial. Awesome. Okay? So everybody has clarity on that. So this is what do you do before the call and while they're on the call to make sure that your prospects are showing up. And of course if they need to reschedule, get them back on the calendar. That is the goal is to avoid no shows. So let's talk about close rates. Now I know that there's three parts to boosting our close rates by tapping into the power of a virtual assistant. And those three parts are pre-call. So what happens before the call? How do we indoctrinate our leads and our prospects before they get on a call with us? The second part to boosting close rates is pre-call prep for the closer. And then there is post call follow up. So Tim, with these three areas, let's dive into each of them and specifically how we're using VAs to boost close rates for our team.

Tim and Cindy (23:16):

So one of the biggest things is you wanna make sure the beginning part, which is pre-call indoctrination, all that means step one is that they are getting, they're drinking the Kool-Aid. They're getting, they're getting the information, they're getting warmed up, they're starting to learn about your business. They're starting to like your business, they're starting to build trust with your business. That's what we mean by pre-call indoctrination. That could be as simple as you have a five minute educational video or 10 minute we, we do a a we have a 23 minute video that had like most people watch it, you know, it's some kind of video or information before the call that indoctrinates them, that shows them like why your thing is awesome. Now I'm not gonna get into how to build that in this episode, but what I would say is in that show rate process, one thing is when you get the person interacting with you on that day one or whenever you get them interacting, like, oh yeah, I'm looking forward to this call.

Tim and Cindy (24:12):

You can slip in a simple, Hey, can you take five minutes to watch this video before our call? Otherwise the call's not gonna be very fruitful. Do you have five minutes before our call to do this? Send the link. You get them to agree to watch this pre-call warmup video or or indoctrination video before the call. And when you do that after, a lot of times people wanna send this out through automation and that's fine, that'll get some people to watch it, but more people will watch it if you ask them to do it after you've interacted with them a little bit and they're, they're excited to talk to you. Mm-Hmm, <affirmative>. So that's where I would do it in the pre, on the pre-calls. Obviously what we do is when they book on the calendar, it redirects them to a, to an indoctrination video or, or a warmup video or an educational video about our company.

Tim and Cindy (25:04):

Maybe 40% of the people watch it there. The VA has the ability to get those other 60% that haven't watched it to start watching it. Mm-Hmm. <affirmative>. And so that's what we want to do in step one is insert that in the sha rates after we've got them to start engaging with us for the VA to get their commitment to watch that video before the call. And we wanna frame it as so that you can get the most amount of value. Otherwise, there's probably gonna be a lot of confusion on the call if you don't watch a video. So we wanna frame it as you're, you're gonna get Mr. Pro, Mr. And Mrs. Prospect Mo most valued out this call by watching this.

Tim and Cindy (25:39):

Yeah, absolutely. So the VA's gonna be the one sending out that video.

Tim and Cindy (25:43):

That's how we start to get the prospect born. Because if they're talking to four or five other companies and all the four or five other companies are sending out emails and pre-call indoctrinations, that's how you can really make sure you stick out as inserting that indoctrination in the human conversation that your, your VA is gonna be having on, on your behalf. Step two is the pre-call prep for the closer. So if you're the closer, if you're the person doing the cells, what you want to do is you want to have your VA just create like a simple like Google doc that's like, here's your calls for the day. Lays them out, has links for our company. It's like a link to the CRM where that prospect is. It's their phone number, it's their email. We run an application for people to book, they have to fill in an application of where the revenue, all that stuff.

Tim and Cindy (26:26):

So it's all their information from the application. It could be a link to their website. You could have your VA do any of the pre-call research information for you and put all of your calls on one Google doc for the day. You could have five calls, 10 calls line up for that day and literally just show up up and your VA's already prepped every single call with call notes and all that for you. So when you're jumping in from call to call to call, all of that research is already done for you. It's all good. And so that's gonna really help help the closer to be able to focus or you, if you're the closer focus on just taking the calls and having all of the resources in front of you. I mean, that can save you hours. Yeah. A day. You know, a lot of times closers have to do a lot of this admin. If you could just have your closers focus on closing and have your VA do this, it's gonna really, really help your closers work on more high leverage activities. But also closers, a lot of times salespeople, entrepreneurs, they don't like to have to do all this grinding work. They just wanna focus on the high needle moving activities. And this allows you to do less, have less things going on in your mind and be more focused. Yes. So that would be step two.

Tim and Cindy (27:30):

That's awesome.

Tim and Cindy (27:31):

So from there, close rates is your post call follow up. So what we do internally is we, we actually have that Google doc for all the calls and what all that happens for the closer when they're done for the day is they write a note on here's how the call went, here's the follow up. They write a note to the va, here's the follow ups that we need to do. Can you send out a proposal like all the actions that have to be done for that prospect on that same Google doc as a note about that. And then the VA will then go update the CRM for the closer. They'll put all the call notes on if there's follow ups that need to be done. They'll send out the follow-ups if the proposal needs to be made, the VA creates the proposal, does all of that work?

Tim and Cindy (28:12):

And then now if it's like, oh, this was a really hot prospect but they didn't close, can you make sure you're doing a follow up and you know, follow up process is a call for another day, but can you make sure you're doing a follow up twice a week with this person using the SOP and now your, your closer admin or or your VA is gonna do your follow up and nurtures for you on your behalf moving forward. So that's how you can like literally double your close rates with this. Yes. And it's not gonna be double your close rates day one, but it's gonna, it's gonna lighten your load day one, it's gonna increase your close rates a little bit day one. But then long term, as you get good at working with your VA and you get comfortable with having your VA follow up and you train them how to follow up and you get that dialed in, now you're gonna be getting done twice the amount of work, twice the amount of follow up. And I promise you your close rates should double when you really have a solid VA pre-call nurturing day of call prepping you and then post-call following up for you.

Tim and Cindy (29:10):

Yes. What I love about this is it's letting the entrepreneur or the salesperson focus on the highest leverage activity because the reality is you sending out an email the day before or text the day before worth a video or you prepping and doing all the research prior to the call and you following up, those are not your highest leverage activities. So if we can outsource this and put this on our VA's plate to do, we as the entrepreneurs and as the salespeople can focus on our highest leverage activity, which is showing up for the call and closing the prospect. So we really hope from this episode you're seeing not only how you can boost your show rates, but also how you can improve your close rates by tapping into the power of a virtual assistant. We really wanna challenge you all to look at your time differently.

Tim and Cindy (30:02):

If you are currently doing all of this, if you are currently the one that's doing the research prior to the call or sending up manual texts or following up with your prospects, we wanna challenge you to look at your time differently. Yeah, your time is super valuable as an entrepreneur and where you put your time, effort, and energy is going to determine where your business is going. So how can you leverage a VA in your business? And in this episode we're talking specifically about leveraging the VA for show rates and close rates. How can you leverage a VA to take all of this administrative manual, you know, repetitive tasks off your plate so you can focus on what you do best? Yeah. So you can focus on the move the needle tasks to take your business to the next level. Because trust me, as you start to think about your time differently, as you start to shift your perspective on, is this a high leverage activity for me or is it not? You'll truly start to accelerate your progress and productivity by tapping into the power of a va. So we hope that through this episode you got some insight on how to boost show rates and really get to that 80 to 90%. And we promise you, when you start to implement these strategies, you're for sure gonna boost your show rates. Yeah. And you can thank us later for that. But even more than that, we hope that steak we, we

Tim and Cindy (31:29):

Steak, yeah. Stay steaks and

Tim and Cindy (31:30):

Cigars steak, send us a, send us a, a little gift card for steak, but also we hope that it opened up your eyes and your mind into how to tap into the power of a va because VAs can completely transform your business. And we hope that through this episode you saw just how, how you can, yeah. And

Tim and Cindy (31:47):

I also just wanted is to remind people like we do this for our clients, meaning like we set up the lead generation processes, we can help set up the these, like all this stuff. We have clients that pay us to either manage it for them, like bigger companies with bigger flow, or we have, we have clients that are like more like, they just want us to recruit and train a virtual assistant to do their lead gen, to do their show rates and all. If you want more help with this or you want more information, like you can also just talk to our team. Like if you take what you learned in today's episodes, I literally gave you the secret sauce. Make sure people know that you're not talking to a robot. And then make sure your, your text messages and emails look like a friend sending it.

Tim and Cindy (32:26):

You could come back, listen to this episode and, and just like literally copy the words I said, that will boost your show rates like crazy. But if you also want help from us just to either build it out for you or do it for you, there's a, there's just gonna be a link with some resources that are, they're gonna give you like free resources or how to work with our team resources. And if you want to, you could like literally just book a call with our team and have them walk you through what this would look like. So if that's something you want, make sure to click the link in the show notes and yeah, we'd be super happy to talk to you.

Tim and Cindy (32:54):

Yes, absolutely. We hope that you found value from this episode. Go back and listen to part one of this series on virtual assistance as well. If you are loving the takeover with Tim and Tim and Cindy, please leave us a five star review. It helps so much and we'll see you in the next episode. Remember, domination is not a destination, it's a way of life. Stay winning.



How to increase close rates by using virtual assistants
Why is there a problem with show rates right now?
A high-level overview of the show rate process
How do you get "confirmed" leads to actually show up on the call?
Where do VAs come in this process?