The Takeover with Tim and Cindy
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The Takeover with Tim and Cindy
The Blueprint for 10 Weeks Off a Year While Your Business Grows with Steve 'The Hurricane' Weiss
Can you take 10 weeks off a year and still have your business run and grow without you? The short answer is YES. A multimillionaire entrepreneur, Steve has not only conquered his industry but has also managed to carve out time for his family, taking ten weeks off each year to focus on what truly matters.
In this episode, we dive deep into Steve's journey, exploring how he built his empire in the Home Care Business from humble beginnings and the pivotal moments that shaped his success. From true work-life synergy to creating the kind of lifestyle/empire business you want. Gain insights from a true master of time management and entrepreneurship, this episode is a must-listen!
We talked about:
- [03:10 - 06:10] Steve Weiss’s Journey
- [06:12 - 12:50] Balancing business success with family time
- [12:51 - 19:00] The importance of sales skills for entrepreneurs
- [19:01 - 27:14] Time management and prioritization strategies
- [27:15 - 29:55] The concept of "done is better than perfect" in business
- [29:56 - 33:15] Book recommendations
- [33:16 - 34:40] What does family time look like
- [34:41 - 35:30] What will you do if you will to start from zero
- [35:31 - 39:50] What is winning means to you
- [39:51 - 41:00] Connect with Steve Weiss
- [41:01 - 44:5] The growing opportunity in the home care industry
Guest bio:
Steve 'The Hurricane' Wise is an entrepreneur and business consultant known for his expertise in the home care industry. With a knack for simplifying complex concepts, Steve has helped numerous businesses scale to seven figures. His dynamic speaking style and practical advice make him a sought-after mentor and speaker.
Connect with Steve:
Steve's LinkedIn: Steve Hurricane Weiss
Steve's Instagram: @stevehurricanew
HCE Website: homecareevolution.com
Download The Free Outbound Sales Playbook:
- Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points, this Free E-book will give you the tools you need for predictability and scalability in your marketing and sales efforts. Disclaimer: Only download if you want more customers!
Join The Takeover Community:
- Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.
About The Hosts:
- Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram
About PEMA.io:
- PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover
Done is greater than perfect. So many people get caught up in this analysis, paralysis, and it's got to be perfect. It's got to be this, it's got to be that. And it's like days turn into weeks, turn into months turn into years, and nothing's happening. There's another great term I heard from Matt Morris, who's a famous multimillionaire billionaire person I've met and spent a lot of time with, and he said, ignorance on fire is better than knowledge on ice. And I love it.
I'd rather be on fire running around doing stuff than figuring out as I go versus knowing everything, and I'm just sitting on ice doing nothing with it. It really is being a master of your time and planning things out. What you're supposed to do, what I teach people to do is take that 112 hours, take 10% of that 1st. 1st, which is 12 hours, and spend that 12 hours on yourself.
Introduction - 00:00:55
Welcome to the takeover with Tim and Cindy, where we show you how to dominate every area of life and business. Let's get winning.
Tim - 00:01:08
All right, well, welcome back to the tank over. We have such a special guest today. Why is that? It's because the theme of our podcast is about dominating every area of life and business. And we have a multimillionaire here who's not just dominated in business with speed and dominated a sector literally become the number one name in his niche and in his business, but he's also dominating in life and in personal and literally takes 10 weeks every year off and spends it with his family.
00:01:35
And so I'm super excited to dive in with our guest today. And I know if you want to just really get the nitty gritty, the practical, the tactical, this man's a speaker, he's a teacher. So he has very, very good way to distill his information and give you practical steps. You're going to get a ton of value. You're probably going to listen to this episode three, four, five times. I know I'm going to. So welcome to the show. Steve Weiss, how are you, brother?
Steve - 00:01:59
Thanks. I'm doing great, brother. Steve the hurricane in the house.
Tim - 00:02:03
Oh, I forgot to mention when I first met you, Steve, you had just got back from the gym. You had a hurricane tattoo on your shoulder. If you're listening in his background, Steve's got a massive hurricane, which is the company logo. I mean, that's dedication, brother. Like, it's in your name, it's on your shoulder, it's in your logo. Like, you're a lifer, man. Like, you're in it.
Steve - 00:02:25
I am in it. It's funny when I got the tattoo, my graphic designer was so impressed, and she's like, I've never had anybody tattoo it. I said, you know, I turned 40. I wanted to do something tattoo that was meaningful. I've been Steve the Hurricane since 2006, so it's basically my brand. I've spoken at conferences on branding about the Steve the Hurricane, so why not? All in, baby.
Tim - 00:02:47
Awesome, man. Well, maybe let's just take a minute to kind of dive into your background, because you, I mean, as a young guy, you are out there working the streets, mowing lawns, selling, building business. You've been around for a while. So let's go ahead and just hear just a little bit about your background. And I don't want to spend too much time there. Cause I know people are like, dude, tell me how to build a multi-million dollar business and take 10 weeks off a year, and we'll get to that. But maybe kind of set some context about what got you into entrepreneurship and what led you here, man.
Steve - 00:03:14
Yeah. Thank you so much. It's one of those things that has kind of just been in my blood. It's in my DNA. So I've always been the kind of person who, how can I make the most amount of money with the least amount of effort, right? And every time I thought about getting a job or working for someone else, and I'm thinking, all right, well, this is an exchange of my time for money. And if I'm going to exchange my time, I don't want.
00:03:36
At the time when I was younger, I don't want $7 an hour. I don't want $5 an hour. I want to be able to make more than that. And so I started out, I was mowing my mom's lawn. I said, you know what? Let me go around and put out some flyers, started mowing other people's lawn. Here I am at 14 years old, one of my buddies, we ended up having 30 customers, were making $600, $700 a week. I wish I knew investing then, though, let me tell you. So it's always flowing through my mind.
Tim - 00:04:01
What were you doing with the money?
Steve - 00:04:03
I was blowing it, taking my friends to the movies. And I never wanted to do laundry, so I always bought new clothes so I didn't have to wash anything. My mom was like, my son will know how to do laundry. I didn't want to do laundry, so I just bought new clothes.
Tim - 00:04:16
You gave the rest of it to Goodwill, like every week, just rotate it out.
Steve - 00:04:20
Rotate it out. Right. So. But, yeah, my background has always been in business. When I was in college, I sold Cutco knives. The reason why I did that was because it was a independent contractor opportunity. I liked controlling my schedule. I liked being able to control how much money I made. I could plan and forecast out.
00:04:36
I learned my average conversion ratio, I learned my average price of a sale, and what I was going to get on a commission so I could balance out my time to, again, work as minimum as possible and max out the money I'm making at that time. Eventually, I became part of a home care company as a director of business development, and I took it because I saw an opportunity. So this was a job. I'm in my mid-twenties at the time, and I walked in, I get this position, and I said to myself.
Tim - 00:05:02
For context. Home care is.
Steve - 00:05:05
Home care is taking care of the elderly. So, you know, Mom is sick, Grandma's not doing well. She can't function anymore. And instead of moving her into an assisted living or moving her into a nursing home, you hire somebody to come out and they help her get around, run errands, get showered, cleaned up, all that good stuff. So that's home care.
00:05:23
And so when I joined this company, the reason why I joined it actually went on five different interviews at the time, and I got four out of the five as offers. But I accepted this one because I said, if I play my cards right, I'm going to own this company someday because it was a very small company. And so in the next three and a half, four years, not only did my income grow tremendously as the director of business development for the company, I'm here, I'm making six figures at 26 years, 27 years old.
00:05:48
But my business partner then knew I wanted to start a business, and he said, why start a business when you can own a business? And that's when he made me his business partner in 2009. Fast forward. A couple of years later, we sold that company for several million dollars. I stayed with the company that bought us for a year. We continued to help them grow and scale. I left and I became a consultant, and I've been doing that ever since.
Tim - 00:06:12
So on this journey, man, it's like there's a couple of gold nuggets we're going to pull out from there. Number one, you applied for five places, got four offers. So you're thinking, let me get four offers. That gives me negotiating power, and then I can choose the best out of all of them. That's really cool. What was your thinking behind doing that? How does that thinking apply to entrepreneurship right now for you?
Steve - 00:06:32
I wanted to find the right position. I did not want something that was going to be a dead-end job. I didn't want something that was going to be like your standard job. I wanted something where there was a little bit of a base, but I had a lot of control, again, over how much I make. And the commission side of it is where I was hungry. So that's where I came in with this one.
00:06:51
I obviously got the four offers when I accepted this particular one. I did leverage that to get a better base, but then came in and just crushed it and blew it up. And the rest is history. How does that apply in entrepreneurial ship for those who are looking to aspire to be a business owner? Really, it has to do with taking a look at what is the opportunity for the greatest return in everything that you do, every business model out there, whatever it is you're doing, there's always ways to evolve the business.
00:07:15
There's always ways to bring in more leads, bring in more sales, increase revenue. Am I gonna increase the price point? What's that break even? There's so many different ways to do things, to take a look at that bottom line. But if I can do some research and come up with two or three different strategies and then determine what is the best strategy for me and execute, that's how I'm going to 10x and multiply my returns.
Tim - 00:07:39
I love that. And I know, I know you have a lot of balance now during these years. From the outside, it sounds like you're a hustle mode, like you're all the way on. Were you taking ten-week vacation years during this time, or was this a time for building? Tell me about that.
Steve - 00:07:53
So I got, like, a story here, right? And so what happened was I came into the business, all I had ever known was success. I'm a high six-figure income earner. Life is good. You start a business, though, and you expect to be successful right away, and doesn't always go like that. And so here I am, we sell this company. I get all this money from the sale, and I'm living large.
00:08:17
Well, what I could afford at the time, but beyond the means of what the company was doing, two and a half years into it, I'm working 100 hours a week, didn't go on vacation. My marriage is falling apart. My relationship with my kids is falling apart. I had three kids at the time. They were all babies. But still, I didn't know what their favorite color was. I didn't know what their favorite food was and stuff that Dad should know, right? And I'm just working, working, working, and I'm not generating the money that I'm used to making.
00:08:43
And we're blowing through all the money from the sale of that company, -$20,000. I blew through. And I have a moment. This is where you see right here. Trust in the Lord with all of your heart behind me. It's important to me because in that moment. I fell on my knees, and I surrendered my life to God. I surrender my life to Jesus, right? And the reason why it's so important that I did that because in that moment, that's when I realized that there is, it’s more than me. Life is so much more than me. Life is so much more than money.
00:09:13
Life is so much more than business, and it transformed me. Now, the long story short, I ended up getting a miracle. That month ended up being our greatest month in the history of the company. Up until that point, the day was September 2, 2014. Like, I remember the day exactly. Yeah. It changed my life. Right. You know, I surrendered, prayed and everything, and, you know, gave it. And after that month, September of 2014, was my best month ever, by 3x the best month I ever had in that point.
Tim - 00:09:41
And so you said the next month.
Steve - 00:09:43
Yeah, that said September. Miracle. That's all I can say. But it changed me. And when I got that miracle, I went from, stop worrying about what I don't have, stop being frustrated about what's not going right and start looking at what I do have and start appreciating what I do have. Personally, I have a wife. I have three children. I have my health. Those are that. People would die for that, right? There are people that pray for that, and I have that. Let me respect and treat those people right and take care of myself, right. Business-wise, I had three loyal, underpaid staff. Right?
00:10:19
Like, they were loyal, though they were loyal. They would work hard. They knew. They believed in me, in the company. And so I started looking at their strengths. Started looking at my strengths. And that's when everything changed. I looked at my clients. Instead of complaining, I don't have enough clients, let me love on the ones I do have. So I started loving on them. Their results started to skyrocket. They started telling everybody else, everybody starts coming to us. And then you fast forward that year with our first million-dollar year.
Tim - 00:10:46
Like most of your focus before was like, the gap between where you're at, where you wanted to be, which, of course, you and I both know, man, is high performers and entrepreneurs. That gap never stops. It keeps going because the moment you accomplish something big, you believe for something even bigger. So just so I'm hearing you right, it's like that gap. You're always chasing that gap. You were never satisfied.
00:11:11
And it wasn't until you took a second say, hey, not that we're not still moving for that goal in that gap, but it's like, let me just realize how far I've come in my life, my relationships and my health and my business, the clients I do have. And for you, is like, after that prayer, putting yourself into a place of gratitude, that was what flipped the switch. And do you feel like that's kind of carried the theme through to where you're at today, or is there more twists and turns to the story that we got to hear about?
Steve - 00:11:40
No. I mean, that is what's carried me through, because then what happened is, as I started to do that, I started to trust and delegate better. You know, this is the entrepreneurs in the room. Sometimes we think that as a business owner, we know everything, and nobody can do it better than us. Well, if that's the case, then we hired the wrong people. If you hire people to work for you, you have to trust them, you have to delegate to them, and you should be hiring people that can do things that you can't do so they can do it better, and your business grows. And so as I started to delegate more and started trusting my team more, it also came as part of necessity because I started speaking at conferences.
00:12:15
So then I started to slowly remove myself from the day-to-day operations. One of the positions, I would say, as the business approaches or as the business reaches that seven-figure mark, once you get to that point where you're doing over a million dollars, you need to have an executive director, as I call it, and it's a person who basically is essentially replacing you to run the day to day operation so that you don't have to be the one to do it and you can share in that responsibility. This gives you time as the owner to work on your business as opposed to in your business, and then that's when the business starts to really skyrocket and take off.
Tim - 00:12:48
As you started nearing that point, you got yourself to doing million dollars a year. Where was your focus on sales? Because, I mean, it sounds to me like you're still selling. But I know you also have a sales manager. They have other people that take the calls as well. How did that transition for you? I mean, you seem like you're still selling, but you also got other people on the team. What did that transition look like?
Steve - 00:13:11
So most of my selling comes from my Persona, right? I speak at so many conferences, I speak at so many conventions. I'm always on a podcast. I'm always on a webinar. I'm always talking about how to scale your business. I'm always talking about how to improve at this or close that or whatever. And so whenever I speak, people hear what I have to say, and they're like, man, this guy, he knows what he's talking about. And a big part of it is because I'm living it.
00:13:35
And so when people see how you're living and it really does make a difference, it's one thing to be the person who's speaking. Oh, yeah, yeah. I'm this, I'm that, whatever. But it's another thing when you're saying, this is what we have to do. And then you follow me on social media, and you see that I'm doing exactly what I said I was going to do. That's what brings people to us. And then, so we have so many warm and hot leads from either testimonies of people who have worked with us and they referred someone else or the people who watch my stuff on YouTube. That's what has essentially got us to where we are today.
Tim - 00:14:05
Yeah, I mean, is it. I was looking it up and it out of your total marketplace, I think you've had 4% of the marketplace has been, been, or is currently your client. So that is saturation. And when you and I are working together now, but before we started working together, you said, hey, no, Tim, when I first started this company, I was doing LinkedIn. I was reaching out. I was doing kind of that front hustle.
00:14:30
How important is it for somebody to, it's because I think everybody wants to get to that place where they're speaking and they're bringing in leads from that, and it's a great place to be for you. If you're just trying to say you were to try to get to your first million, what does that hustle look like? And how is it different from what you're doing now?
Steve - 00:14:47
So the LinkedIn stuff was fantastic, especially when you're thinking about if you're in a business-to-business opportunity, like my company's business-to-business. I work with the home care agencies. I help them scale and grow, or I help people who want to start a home care agency, open up an agency, right? So when I'm on LinkedIn, I'm finding people who own these businesses. I am interacting with the comments that they post.
00:15:09
I am sharing the video content. This is back in 2012 and 13 and 14. I'm creating these videos I put on YouTube. They're on YouTube. People can search and find them there, but I'm also sharing them on my profile. I'm uploading them directly to LinkedIn so people can see it there. Back in the day, LinkedIn had these groups. They still have groups today, but they're not as busy as they once were.
Tim - 00:15:30
2012, nobody even knew about LinkedIn for prospecting. It was like a career thing. So you were pretty cutting edge back then.
Steve - 00:15:38
I was cutting edge. And when I was in those groups, people would post what I considered the most basic questions. But that's when I really understood and realized that there's so many people in this space that don't know these things. And yes, the reason why I was able to do that is because I had a highly successful home care business. Most people don't.
00:15:56
The numbers of revenue that we were doing in 2011 when we sold that company, there's a reason why we got several million dollars for that company because we were doing revenues that most agencies, even to this day, you know, 15 years later, 12 years later, whatever we were doing, revenues then that people aren't even doing today. So that's how good we were. So I was an authority and an expert.
00:16:15
And being an authority, being an expert, you just start interacting with folks, and then people are like, man, this is amazing. What can you do for me? That's what people would say. I'm like, why don't you hop on a call? Then we sit down and I would sign them up for my $12,000 at the time coaching package. Or I'd have them come to my boot camps, which at the time were like $700 a ticket. It's just wild. But that's how I built my brand. That's how I built my company and my reputation.
Tim - 00:16:41
Yeah, I love it, man. And I think there's some people listening to this. Just like you have a natural inclination for sales. You and I both know that sales is a skill that needs to be developed. And even people like, I grew up super shy. Like, I was the opposite. I was an entrepreneur guy, but I couldn't go out. And I was like, how the hell, how does, how does guys like Steve do that? So I kind of learned the game and eventually got good at it. The thing is, I know you and I have talked about some of the clients you work with.
00:17:05
It's such an important skill to have when you're running your own business to sell. But I'm sure just like you, you know me, you get people that come along and they're not like the Steves in there, but they still have to learn that skill of selling. For you, what would you say to somebody who goes, does the thing? An entrepreneur should never say this, but there's some of them still do. I'm just not a salesperson.
00:17:28
I'm not good at sales, which is number one. It's the stupidest thing you should say as an entrepreneur because entrepreneurship is sales. You're selling your customers, you're selling your investors, you're selling your employees every single day. You're selling yourself. But for the entrepreneur that hasn't learned this lesson, that's the stupidest thing to say as an entrepreneur. What would you say to them about sales and about the actual, how to develop the skill of selling to grow your business?
Steve - 00:17:51
So for the introverts, which is two out of three people, like two-thirds of the population are introverted. Right. So there are more introverted entrepreneurs than there are extroverted entrepreneurs. Extroverts. You're like me. We were born with the microphone. And it's easy. But for the people who are introverted out there, what I always tell folks to do is remember that sales is customer service.
00:18:12
That's what sales is. It's your business. You have a customer who's inquiring about services, and you should be able to explain to them what it is that you do and how you go about doing it. Then at the end, you say, this is what it costs. And you ask, would you like me to go ahead and get this set up for you right now? And you smile and nod. It really is that simple.
Tim - 00:18:40
So you got this business built up. You've got a good leadership team. You're making good sales. You do a great job for your clients. You're speaking on stages. You're doing that. How do you get to a point where you're taking, I mean, I'm like, dude, you're headed down. I'm not going to say where, but you're heading down somewhere in Florida. And when you come down, Cindy and I are in Miami we're going to come up and hang out.
00:18:59
So for sure gonna hang out. How did you get to the point, what was that process like? What's kind of a overall practical way to get yourself as the business owner to a place where some people listen to this? I don't ever want that much time. I just want to grind, which is cool because that's fine. You got everything. But if your priority and your values are ahead, love to have much time with my family. I think those listening would love to hear how you pull that off, man.
Hey there. We're going to be coming out with a lot of new content to help you level up in all areas of life and business. Make sure you're subscribed to the show, wherever you're listening so that you get immediate updates as soon as a new show is released.
Steve - 00:19:41
Thank you. And that it really is being a master of your time and planning things out. So for me personally, I learned ebbs and flow as my business. I learned that my spring and fall are go seasons. So I'm going to have to sacrifice some family time during my go-season. So I'm going to. I'm not going to turn down the conference. I'm not going to turn down these, these activities and things that I know are going to generate hundreds of thousands of revenue per activity.
00:20:09
Right. I'm not going to turn those things down now. At the same point in time, I know ahead of time when my kids are out of school. So I already, instead of starting off with, set aside time for business, no, I know my kids are out of school. I block those days off. I'm not doing anything during those times. So it's being intentful. Being purposeful. Looking at it like this way. Here's a great example. Right? There's 168 hours in every single week.
00:20:34
If you were to subtract from 168, 56, that's 8 hours a day, seven days a week, that's blocked off for sleep. That leaves you with 112 hours left over. What you're supposed to do, what I teach people to do is take that 112 hours, take 10% of that 1st. 1st, which is 12 hours, and spend that 12 hours on yourself so that you are taken care of, doing whatever it is that you want to do. You want to take a baking class, you want to do a fitness club, you want to go for a run, you want to read, you want to do meditation, that is your time.
00:21:10
That's how you recharge yourself. That's how you take care of yourself, gives you 100 hours for everything else you got to do. And then you start budgeting things from there. Same thing concept to the annual level. Now I block off my time for my family first. So then I know I have days coming off, I have time where I'm going to be with the family. And my wife and I plan. Sometimes we go on a trip, sometimes it's a staycation, sometimes it's just the R&R weekend. And we go out on our boat or something. Right?
00:21:36
We plan it out. Leading up to my August, where I take the whole month off. That's where with the business and it's systems and processes, but it's also reporting. So I have people in their roles, I have processes for things that they have to execute and things that they have to do. And then I have reporting that they send to me when I go on my vacation every August I get those reports still. I take five minutes in the morning, ten minutes in the morning after I've had my coffee, read through the reports, reply to what I need to reply, and then I shut down and I'm good for the rest of the day.
Tim - 00:22:10
That's some Andrew Carnegie stuff, man.
Steve - 00:22:13
I didn't even read his stuff. I love Andrew Carnegie, but I didn't do any of that. I didn’t read his stuff.
Tim - 00:22:17
You got to read it. He goes, he talks about, he would spin, he got to a point where he ran, he did 3 hours a day. And what he would do, and this was, I mean, he was the modern equivalent of $600 billion. He's three, four times rich, as Jeff Bezos was. So rich, is one of the richest men in all of human history ever. And he would have his lieutenants send them reports every day. He would spend the first hour reviewing the reports.
00:22:43
He'd spend the next hour, like talking about what he wanted to do. And he usually spent about 3 hours every morning. And then he spent the rest of his day, maybe he'd do a business lunch, but the rest of his day doing his own thing. And it sounds like you've gotten really good at that, even for your time off. You're not completely disconnected, but you've got it dialed in so that the strategy can keep running even when you're not there.
Steve - 00:23:03
Correct. And that's also, and part of the reason why I do that 5 - 10 minutes to just skim through the reports and reply if I need to. I don't even have to do that. But that's also for my mental. Right, because the business owner, when you're out of your business, you're freaking out right? You're all on fire and everything is burning down and you're just spending money and nothing's getting done. That's what we all think, right? So to keep myself so that I can relax, I check those reports, reply to what I need to reply, and then close down and then I go and enjoy my day.
Tim - 00:23:38
That's cool, man. I like it. One thing that also stuck out to me a lot there, a lot of times people try to create, they've got to have perfect balance at all times. And one thing I really like about Gary Keller from Keller Williams, billion-dollar dude, like super smart guy, he talks about the concept of not balance but counterbalance, where it's like there's going to be times of obsessive focus and you counter that with times of complete disconnect. And so it sounds to me like, correct me if I'm wrong, but kind of walk me through this.
00:24:11
When it's go time, the family knows, like, yo, I got to do this conference. I'm going to be out late nights. It's going to be grinding. But you counterbalance that with. But hey, when I'm present with you, I'm fully here. And when we take off, we're not taking a day off, we're taking a fricking month off or we're taking a week off. Is that what I'm hearing? And if so, like, walk me through that go time versus the was it go time and no time.
Steve - 00:24:38
Go time and downtime.
Tim - 00:24:39
Yeah, go time. Yeah. Walk me through what those seasons are like separately.
Steve - 00:24:43
You hit the nail on the head. You hit the nail on the head. It is exactly what you said. And it's by design. And I will say that when I'm at the end of my go season, I'm beat because I've been grinding, grinding, grinding, grinding and grinding. So, like, that first week, which was last week for me, was my first week at the end of my go season. There was a lot of R&R, a lot of not doing things. You may see a lot of stuff was posted last week. It was my company's twelve-year anniversary last week.
00:25:12
You'll see a lot of stuff on social media, but I wasn't doing anything. I was recharging. I was getting back into fitness. I was putting good food in my body because traveling on the road limits it. All that stuff. That's what I was doing last week so that I can be able to have my summer work and be able to do the podcast and some filming. And some other stuff, team building with my company, etcetera.
00:25:34
But to your point, yes, it is by design. It is planned. So with the go season, sometime when I get back from Florida and it's early September, late, late August, like August 30, September 2, something like that, I'll sit down with my wife and I'll go over my calendar for September, October, November, right, even into December and block everything off in the calendar. What days am I away? What days am I?
00:25:56
You know, so she's aware of it ahead of time because we have three kids and she also works, so she becomes a single mom at that time. Right. And so she's planning out help and whatever is needed. And then I'm even going to a point where when I get here, I can call you at this time. We're really, really organized with it. Is it always perfect? No. Stuff happens, but I'd rather have a plan and course correct as I go vs not have a plan. And it all comes falling apart.
Tim - 00:26:21
If you at least know the direction you're going, even if there's storms and there's different stuff, you at least know how to navigate and adjust. If you have no map, no direction, you're not even going to get out of the dock, man. So 100%. And I think that's one thing about entrepreneurship, is there's so much to it that is just having a plan that's good enough and then adjusting along the way. I think too many times, entrepreneurs, they want to try to get everything perfect before execution.
00:26:48
And the reality is like the Apple goes and sells a phone, and guess what? There's a glitch in it, and they got to fix that. And there's another glitch in it. That's part of entrepreneurship, is getting stuff good enough to get going and then adjusting along the way. And it sounds to me like you've got that. You're the kind of guy that just executes. There's no, you don't put a lot of delays, you don't put in a lot of procrastinations. You execute, man. And for you, what is that drive behind you that pushes like that?
Steve - 00:27:18
As an entrepreneur. Right. I want everybody to remember this. Done is greater than perfect. Done is greater than perfect. So many people get caught up in this analysis, paralysis, and it's got to be perfect. It's got to be this, it's got to be that. And it's like days turn into weeks turn into months turn into years and nothing's happening. There's another great term I heard from Matt Morris, who's a famous multimillionaire billionaire person I've met and spent a lot of time with. And he said ignorance on fire is better than knowledge on ice. And I love it. I'd rather be on fire, running around doing stuff and figuring out as I go versus knowing everything and I'm just sitting on ice doing nothing with it.
Tim - 00:28:02
Yes, dude, it's just so, so potent. It's speed. Speed. Speed. Especially, like the speed to making the call to doing the thing to, hey, we just had this problem. Your speed to, let's work on the solution. Your speed to taking action is the differentiator, man. Like, it is. There is. There will never be a perfect, you'll never have it perfectly dialed in. The world is changing. And I always tell people this, if I go out and I get customers before my product's perfect, guess who's going to help me make my product perfect? My customers.
00:28:33
Because no one's going to give you better feedback than somebody who's giving you money, man. So when we started PEMA, I call PEMA 1.0 because I think I've told you before, built it. It crashed. And then Cindy and I had to rebuild again. From 2020, we went out, we got our 1st 240 retainer clients in 18 months. I got to our 1st 88 clients with a one-page website that I had like built on clickfunnels. And it was so bad.
00:28:59
It was like TEV Trading. Some company that I was going to get investment for. And as I think so many times, people wait for everything to be perfect where, dude, if you're waiting for things to be perfect, guys like Steve and I, we're going to go out and get a hundred clients while you're still trying to figure out what you want your LLC name to be. Or you were going to be out getting 200 clients where you're still trying to figure out what color your logo should be. And you read some guys that marketing is like, oh, you want to do your color red, but red turns some people out.
00:29:28
Like, dude, let's go get some clients. And when you go out, you get the clients and you take that action. Nobody gives you better feedback than like somebody who's paying you money because they will give you their brutal, honest feedback. And then I get to make the product better with the customer. And so I'm just going off, dude, because I think you and I have the total agreements there with done is better and perfect. So I love that, man. You got me all hyped up, bro.
Steve - 00:29:53
Dude, I mean, it's a culmination of things that you come up with on your own and then the things that you read. Like some, some great reading for people that I absolutely, I swear by the book. The Energy Bus by Jon Gordon, man, that book is fantastic. It gives you like ten tips for taking your life back, putting the priorities where they are. I read that book this year. So all the stuff that I'm talking about with you about having, being purposeful, and spending that 12 hours out of your 112 hours on yourself.
00:30:20
First, don't skip that. So that it makes your hundred hours of productivity good. Taking that 100 hours that I was talking about to another level. Another book that I highly recommend is 7 Habits of Highly Effective People by Dr. Stephen Covey. And I absolutely love that book. Particularly, it's habit number three, where he talks about using your time in quadrants of urgent and important things. Not urgent important things. Urgent, not important things and not important. Not urgent things.
00:30:51
And how to balance it out and making sure that you're something that is not urgent but important is my wife, right? I mean, my wife is with me every single day, so it seems we can take her for granted. Well, that's why so many marriages end in divorce, right? So she is important, but it's not urgent. I spend the time, but I gotta make the time with her because that is building into my marriage and it's an investment return.
00:31:13
My children are only gonna be living in my house until they go off to college and hopefully, and so they live in my house for that little bit of time. I only have 18 years with them here. Even though I have that time sometimes we put it as well, but I gotta work and the urgent stuff. No, that's important. You gotta invest time there because you get the return later on and your kids are successful and they grow and whatnot, and so everything understanding that, and that's that. Stephen Covey, the 7 Habits. I swear by that book.
Tim - 00:31:41
I love that quadrant. Cindy lives by that, by the way. So again, you have the urgent and important, then you have the, the urgent, not important, which is like the stuff that feels urgent, but like, it's really not important.
Steve - 00:31:53
Clean your email inbox. You don't have to do that. You get to the important ones, but you don't have to keep it to zero.
Tim - 00:31:59
And I feel like that's where most entrepreneurs spend their time. Is the urgent not important? So they feel busy. I'm busy. Oh, how you doing? I'm busy, man. I'm busy. What are you busy with, man? You haven't grown your company. You've been in business for three years.
Steve - 00:32:13
15 years.
Tim - 00:32:14
You're like, 15 years. Then you're only doing a couple hundred K a year. What have you been busy doing? And it is that. And I think until you become aware of what is truly important and urgent. Important, not urgent, not important and urgent. And then not important. Not urgent. Like, if you can just eliminate those things or start delegating the thing. Minimize it, man. Oh, my gosh. It's fire. I haven't read the other book, though, so I got to read that after this.
Steve - 00:32:44
Yeah. And that's a short read, easy read, but it's really about the life again. And I love the way that the author, Jon Gordon, goes through telling you how to do it by instead of saying, you know, Tim, this is what you have to do. He's telling a fictitious story about somebody who's, who has a terrible day and how things are bad, but really, it's only bad because of what's going on in his mind, and it really changes your thinking. Quick read. I read half the book on a 90-minute flight coming home from Bermuda in January. It was fantastic.
Tim - 00:33:12
Awesome, man. Well, so we got a lot covered here. So give me a couple more practicals of when you're on go time, you've got a couple rules, but when you're off, when you're totally. When you're with your family, what does that look like? Are you still, like, answering emails as needed, or are you 100% there? What does that look like?
Steve - 00:33:29
So I'd say when I'm off, and I do the month when I'm off from my week here, a week there, spring break, winter break is two weeks. You know, those are I'm truly 100% off when I do the four or five weeks. Cause I'll be going like, July 25. I'm not coming back until August 30. Right. So that's like five weeks almost. And so when I do that one, I will probably have two meetings that month with my executive director.
00:33:54
You know, I might have two phone calls that month with my director of business development, and that's it. And then the rest of it will be those checking those reports that come in and just glancing through them, making sure everything is okay. And if I need a question or whatever, so I'd say total in that five weeks. I'm probably going to put less than 15 hours of working in those five weeks.
Tim - 00:34:17
I love it, man. I have two more questions for you, and then I want to make sure people because you told me before, you want people to actually connect with you on LinkedIn. So we're going to walk into that in a second. But I have a question I love to ask entrepreneurs and is, we all know that really successful people, they could lose everything.
00:34:34
They have all their money, all their connections, and in a couple of years, they're like, not only back, but they're. They're bigger than they were before. So, Steve, if you lost all of your money, all of your business assets, and all of your network, all of your connections, you had zero connections, zero money, zero business assets, and you had to start from zero. What would you do to get right back to where you're at as quick as possible?
Steve - 00:34:58
If I had to start from 0, I would go back out and turn myself into a different kind of consultant, a high-ticket consultant. I'd go out, I'd find customers. I start off locally by going to the Chamber of Commerce and seeing people who are entrepreneurs and helping them to be able to get to where they want to go. Because when you are a consultant, you can charge what your time is worth. And with nothing, I know what my time is worth, and with nothing, I know what I'm capable of doing for businesses and for people. And that would be my first start right there. I'd probably generate inside, easy. I'd get over 100k in the first 60 days with nothing, easy.
Tim - 00:35:37
So go out and sell. Go out and sell your experience and your knowledge, because that's one thing. That's one thing you can't take away, man. You can take away everything else, but you can't take away that skill set.
Steve - 00:35:46
I am Steve the hurricane. No one else.
Tim - 00:35:52
I love it. So, final question. And then I want to. I want people to connect with Steve because Steve you do some cool stuff. We'll talk about here in a second. But, Steve, this show is all about winning. Like winning, winning, winning. It's like a theme. In fact, one of the values, and it's probably the core value of what drives us at PEMA is winning is our resolve. We have an idea of what winning means for us. I have an idea of what winning means for me. But, Steve, what does winning mean to you?
Steve - 00:36:19
Winning for me is being able to live as I want to live, being able to have multiple streams of revenue as I have and spending as much time with my wife and my children as possible. Like, that's where my joy is. When I'm working out and I'm in good shape and I look in the mirror and I look good for my age, and I'm 43, and I love that I'm out of my boat. That's relaxing. That's the stuff that I love. It was Father's Day a couple weeks ago.
00:36:49
After the morning, we went out to eat and stuff in church and everything, we hopped on the boat, and we just went for a sunset ride. And there was no. None of us were on our phones. None of us were doing anything except for just talking and just taking it in and just being together. And when I see my children and the things that they're doing at just 13, 12 and 10 years old, they're light years ahead of their peers. They're doing stuff that most adults aren't doing already, and it's because of the time invested with them.
00:37:21
When I think about the strength of my marriage with my wife, that is. That's winning. You know, I hear about all these people who are divorced and the dating scene, and what a joke it is right now. I don't got to deal with any of that because I got the best woman in the world for me. And the two of us are. Our journey together is, we're a fortress. We're unbreakable.
Tim - 00:37:41
When you got that settled, it's like you can just put your focus together. And I think one thing that stuck out, I'll mention is earlier when you were talking about, just because you're spending time and there's a proximity that you're actually connecting. And I know for, Cindy and I, where we run the company together. So we could literally be together all day and talking. But if we don't create an area where we're actually just being together outside of the business, it starts to become artificial.
00:38:09
And you get this concept of you feel like you're growing deeper, but you're like, actually, no, we're not. We're really good business partners. And so what I love about everything you shared today is the theme of this podcast is dominating every area of life and business. And I don't know if we've had anybody on the podcast who's had given a more thorough. Here's exactly how to do it. And has actually been an example of somebody dominating in every area of life and business. So this been awesome, Steve?
Steve - 00:38:36
Yeah, man. I mean, it's funny that you say that because that's. That has become the number one reason why my clients come to me because they're like, I own my business. You're in the home care space. And even people who want to start the home care business, right? But they come to me, and they're like, this business is running me into the ground. I'm exhausted.
00:38:52
I'm working 100 hours a week. I don't have any time for my spouse. Or my spouse and I run this company, and we don't have a marriage anymore. It's falling apart. And I teach them that balance because you've got to have that balance. And, I mean, do I sacrifice some other things by taking so much time off? Yeah. Could I make more money? Sure. But when you look at a lot of the billionaires out there, most of them are happy financially, but they're not too happy personally.
00:39:16
You know, I put a higher value on my relationships and the people that I love and spending time with them because, my mom, for example, she's sick. She's terminally ill. She's not gonna be around for much longer. So I'm spending a lot of time with my mother and talking to her on the phone, because one day, I'm not gonna be able to do that. You can't put a dollar and cents on that. That's winning. Being able to spend time with those that you love that matter most and not worry about money. That's living. That's winning.
Tim - 00:39:41
The not worry about money thing is something that everybody worries about. To have that solved is worth the work, man. It is worth the work. So let's do this, man. How can people get connected with you? And I know you have really two type of customers you work with. You work with people that already have home care companies. So if you're listening to this, Steve's literally the best of the biz, and we're doing some work together on the back end. And I'll just tell you, this man walks with so much integrity, truly cares about his clients. So definitely.
Steve - 00:40:08
That's my number one core value, integrity.
Tim - 00:40:11
Dude and it shows, man, it shows, the back conversations you and I have are. You're very concerned about your clients. So there's a home care, but on the other side, there's people looking to start home care. So why don't you tell people how to connect with you and then, like, maybe a couple ways that they can work with you?
Steve - 00:40:27
Yeah. So best way to connect with me is you can go on LinkedIn, you look up Steve Hurricane Weiss because my name is Steve Weiss, but my trademark name, and it actually is trademarked, is Steve The Hurricane. So, Steve Hurricane Weiss, follow me on LinkedIn there. And then if you own a home care business, I'm being very humble when I say this, but in the last twelve years, I can tell you there's not a person on the planet who knows more about the home care business than yours truly.
00:40:50
I can help you scale it and remove yourself from the day-to-day so that it's profitable and you're not working 100 hours a week and you have time to do the things that you love. That's what I love doing for those folks and then for those people who are looking for an opportunity to start an agency, why is starting a home care agency attractive? Because the largest generation in the world, the largest generation in the United States right now are the baby boom generation.
00:41:14
And those folks between 60 and 84 years old, the 84-year-olds, they're the ones starting to need care now. But for the next 15 - 20 years, as that generation slowly ages and then eventually starts to expire, those folks are all going to need help. If you're, if you're looking for a business that has longevity for the next 20 - 30 years, being in something elder care is the way to go home care over assisted living because you're taking care of people in the home, and that's usually the first place people look to bring in care.
00:41:49
People don't want to sell the house and move mom into an assisted living. Mom doesn't want to move into an assisted living, although they exist, and a lot of people will do that later on. But the first place they start is with bringing somebody into the home. This is a golden opportunity for somebody to get in and really grow a seven-, eight-, even nine-figure business.
Tim - 00:42:09
And there's even just, I mean, this was life expectancies just getting longer and longer and longer. It feels like you have to have these kind of real conversations about how long people are going to be in elderly and how long they're going to need help for. But it seems like to me, you probably know better. But as life expectancy is getting longer and longer and modern medicine is helping us stay alive longer and longer, it's also probably expanding. Such a weird way for me to say this, but it's probably making the market bigger and bigger and bigger and the opportunity bigger and bigger and bigger as we keep developing as humans.
Steve - 00:42:45
Yeah. I mean, the interesting thing is that a lot of times it's adult children. When I say adult children, somebody who's 50, 60 years old because their mom is in her 80’s, right? And mom in her eighties, she's getting around. She's going to senior center, she's going to activities, maybe she's traveling, whatever. She's enjoying her retirement. And then all of a sudden, as life does, something happens.
00:43:04
She has a stroke, she has a heart attack, or something of that nature. And at that age, when you have a stroke, you don't just get up out of bed and recover from that. It could be 6 months, it could be a year, it could be never, right? And so all of a sudden, the son and daughter who's in their 50s and 60s themselves, who's maybe even a parent and a grandparent, they're like, I can't get over and take care of mom.
00:43:23
What am I going to do? Hire caregiver, come in, take care of mom, and then you can go and spend time with mom instead of do for mom. That's the home care opportunity. And that's when you think about ways that you could make money helping someone stay in the comfort of their home for the rest of their life. Talk about a rewarding way to give back.
Tim - 00:43:42
And there's people that are able to build seven, eight, nine-figure businesses on home. Wow.
Steve - 00:43:48
Oh, yeah. I’m working with several eight and nine-figure companies.
Tim - 00:43:52
So make sure go connect with Steve on LinkedIn. Steve the Hurricane Weiss. Connect with him. Talk with his team. If you have home care, you got to work with this guy, number one. And if you don't, most people who listen to this are entrepreneurs, but we have a few people that are not entrepreneurs on here.
00:44:08
If you are looking for a way to create a great business, connect with Steve. See what their team has to go. I know you guys are very, very low-pressure. So if it's something that's a fit for what they can do, then you can walk them through certification, everything. Like, they don't have to have any experience on any front, do they?
Steve - 00:44:23
Nope. We got you covered on it with all the training and everything. Homecareevolution.com
Tim - 00:44:28
All right, my brother. Well, Steve, this has been absolutely fantastic. I think there's a lot of people that are going to listen through this a few times. Again, this was The Takeover where domination is not a destination, it is a way of life. Stay winning.