The Takeover with Tim and Cindy

1 Year With The Takeover: Compilation of Your Favorite Moments

• Tim and Cindy Dodd • Episode 75

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Can you believe it's been a year already?

For our anniversary special, we’ve handpicked the standout moments you loved most from our journey together. Whether you're here to reset your mindset, find strategies for growth, or discover how to balance personal growth with business success, this compilation captures the core lessons that made our first year so impactful.

What You'll Hear in This Episode:

00:00 - Celebrating One Year with The Takeover

02:24 - Building a Foundation for Abundance

05:12 - Time Maximization through Strategic Planning

07:42 - Leveraging LinkedIn for B2B Success

14:45 - Resilience and the Lessons of Rock Bottom

16:57 - Building a Culture of Success

20:14 - Overcoming Fear of Rejection

22:28 - Evolving Relationships for Growth

24:18 - Scaling Through Outbound Marketing

32:54 - Authenticity, Passion, and Connection

36:59 - Balancing Life and Business as a Couple

42:57 - Reflecting on Necker Island and Big Goals

Thank you for being a part of The Takeover’s first year! These highlights have been inspired by you, and we’re grateful to have had you with us.

Join us as we look back on these unforgettable lessons and get ready for more ahead. Here's to another year of growth, wisdom, and winning together.

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About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

  • PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover

00:00
Can you believe it's already been one year? It's crazy. This year has absolutely flown by from when we launched our podcast until now. It's been blazing fast, but at the same time there's been so much in our business and our personal, even in this podcast that has changed and shifted. It's pretty cool to look back and see. It's been amazing. And one thing that we wanted to do on this anniversary episode, One Year with a Takeover, we wanted to compile

00:29
our best moments and not Tim and I's favorites, your favorites, the episodes that you, our listeners loved the most. We put those together, these best moments so that you could have a compilation of one year worth the takeover. We know that these lessons learned, these gold nuggets, these areas are going to be beneficial both on a personal and professional level. You know, our goal has always been to make sure that every episode we do that there's there's some.

00:58
actionable takeaway that anybody listening can take and go scale their business, have that one idea that makes them grow just a little bit faster, upsell their clients a little bit better, you know, do a little bit better retention, have a little bit better, whatever it is in their business. And I think the cool thing about these highlight moments are those moments that our audiences showed us and told us have been the most impactful. And so what's really cool about this one year anniversary is that we're

01:25
we're bringing together all of the highlights of those actionable things that people have said, these changed my life. These changed my business. These helped me grow my business faster, scale it faster. So these are highlights that you could literally listen through this several times and come back and grab these because these are the best of the best according to our audience. So the things that have impacted and helped them the most. Yes. And before we get into this compilation of One Year with the Takeovers best highlights,

01:54
We want to take a moment to say thank you. If you have been with us from the start of the show, from when we launched last year, 2023, up until now, thank you for lending us your ears, your time, your attention, and we really hope that the takeover has been impactful. So let's get into our top moments. Welcome to The Takeover with Tim and Cindy, where we show you how to dominate every area of life and business. Let's get with it. How do you see

02:24
setting your mind for the right foundation to get more, do more, have more of everything. We're not and like, just to clarify, we're not just talking about any specific business area, we're talking about everything joy, happiness, fulfillment, health, relationships, money, the giving you get you get a give at whether that's your charity or your church, whatever them where we're talking about like literally every area of life. So we're

02:49
Where does your mindset need to be on a foundation to really start building this? Love this. Love this topic. The first thing that comes to mind for me is it's okay to want more. So if you need that permission, here it is. It's okay to want more. And coming to the realization that it's okay, I think is then you can take the next step into what does it look like to have more. It's okay to want more. And as you mentioned, Tim, it starts in the mind, right? I love this concept of think, feel, do,

03:19
So if I want more, say another way for more is abundance, I want success, I want wealth, I want abundance. I first have to think it in my mind. I have to believe that it's possible for me. I have to believe that more is available to me. And I have to start thinking about thoughts of abundance, of wealth, of success, of that more, whatever that looks like for you in that specific area. So it starts with that internal belief in the mind that it is possible for you. Now that you have the thinking part,

03:48
then your thoughts become how you feel, right? So I think and then I feel. Thoughts bring emotions, right? As you're thinking about more and abundance, you're filling yourself with emotions of potentially joy and excitement and enthusiasm. So how I think is how I feel, right? Your thoughts become your emotions. Now, how I feel is what I'm gonna do, right? If I'm upset or I'm angry, I'm gonna take steps and take actions that are in that alignment. If I'm joyful, I'm excited, I'm gonna take steps in that way. So as I think,

04:18
So I feel as I feel so I do, those are the actions I'm going to take. And then as I do, so I have, right? So the more actions that I'm doing in that area, my mind is now going to start to come up with ways to have more. So I'm going to take the actions that are in alignment with having more, right? I'm going to do more activity. So I'm going to invest more. I'm going to whatever those actions are for the outcome that you want. And then that is the outcome that you're going to produce, which is the have. So I think.

04:46
So I feel as I feel so I do as I do so I have. And so in order to have more, we rewind, it starts with thinking more, right? It's having thoughts of abundance. It's having thoughts of wealth. It's having thoughts of success. It's having thoughts of having amazing relationships. It's having thoughts of having sound health and wellness. Right, it starts in the mind and believing that it's possible for you.

05:12
But how do you do more? There's only so much time in the day. How does that even work? Yeah, for sure. Time is both the most valuable resource that we have and the most limited. And so if you want more out of your life, you have to be so intentional.

05:27
and value the heck out of your time. Where are you spending your time? Are you spending it on activities that are going to allow you to get more out of this life? Or are you spending it on activities that are actually taking away and adding no value? So, for us, Tim, we like to look at it as three specific things that we've learned and that we've developed over time. We didn't just come to this just today. It's strategies that we've implemented, that we've noticed have allowed us to get more out of our time. One of those being separating.

05:57
strategy from execution. What that means is on a Sunday, Tim and I will plan out our week. So we'll look at the week and say, okay, what is it that we want to get out of this week? How can we get steps closer to our goals? So we'll sit down on a Sunday, we'll look at our calendar and we'll write out what are our three main priorities that we absolutely need to get done this week. And we start to lay those out. That is what is known as strategy. So when we go into the week, Monday to Friday, we're not focused on

06:26
Okay, what should we be doing? Where should our focus be? We're focused on execution. Because we've already mapped the strategy out. So you could do this on a weekly basis, right? Separating strategy from execution. You could do this on a day-to-day basis. You could do this with your team. If we are getting on a team meeting and we wanna value the heck out of our time, we're not gonna brainstorm on a team meeting. We're gonna strategize in advance and bring new ideas to the team meeting versus wasting that time.

06:54
So if you're having that happen a full day, and then on the other side you have, like Cindy and I, we're in a flow block, which could be a three hour block, zero distractions, we're getting three hours of intense focus, non-distraction work done, whereas the average worker maybe doesn't even get any one hour of focus work done in the entire day, in the entire eight hour shift. And so you have to realize this isn't just like an idea or some fruit-fruity thing, this is proven.

07:21
over and over and over again scientifically that if you can remove distractions from your environment at work, if you're at dinner, be at dinner, if you're with your family, be with your family, if you're at an event, be at the event, if you can be focused on the moment, you're going to by far get way, way more out of it and way more production in it.

07:42
because we're going to chat about how to utilize LinkedIn to get B2B clients. The strategies that we're using right now that are working insanely well. We've also been utilizing this platform for the last seven plus years, and it is extremely effective. Actually in the last year alone, we reached out to over 13 million prospects on LinkedIn.

08:05
that's over a million prospects and decision-makers every month utilizing LinkedIn alone. And it's proven to produce exceptional results for us internally and for our clients. So I'll go with this episode is to walk you through very practical way to utilize LinkedIn, to get B2B clients so that you can add this to your toolbox on ways to get clients this year. So the reality is there is more money exchange

08:33
on LinkedIn than any other platform. And if you are not using this platform, if you are not getting a lot of clients from it, it means you're leaving a lot of money on the table and your competitors, they are using it, they are getting clients, and they are taking the market share 100%. The goal with identifying your ideal customer avatar is to

08:54
pick out your target pool, right? So this is the group of people that we're gonna reach out to with our LinkedIn prospecting or outreach. I think the common misconception is to make it very niche, to go really small and just to have like a couple hundred people that we can reach out to.

09:09
People are going too small in this targeting parameters. And that's why their outreach is one not sustained. And that's why they're not seeing success. So you actually want to have a pool size that is large enough to sustain long-term outreach. And then also broad enough for you to reach people in your target markets. Right. So don't go too narrow here. Make it.

09:28
actually broad enough to reach a good amount of people. So as long as you can identify the general sense of, you know, what are the titles that I want to reach out to, what general company sizes are my ideal prospects and what industries are they in? And then as you start to run outreach for a few months, you can start to pick out, Oh, these people from this industry with these titles are responding the best and I'm getting the best leads and booked calls from these. Let's double down on that versus trying to refine.

09:56
and fine tune right at the start. So rather go broad at the start, get a larger pool size, launch your outreach, and then refine or narrow down based on data. And I think that's any good marketing is you want to first get flow, where we're just get a high volume of outreach and leads and meetings and then refine. Too often we see on any marketing activity where people try to get the perfectly refined ideal customer from the get go.

10:26
And there's two problems with that. Number one is you're building that perfect client off of a lot of assumptions versus building it off of real world platform data. The second problem with that is, is you never actually get enough flow, aka leads and meetings to be able to make those changes and those adaptations. Because a lot of times we've had a lot of clients tell us is

10:48
They actually had assumptions about who their client was, and it wasn't until after they had been running Outreach with enough flow for a while that their assumptions for who their client was were actually inaccurate, and they made adjustments on who their ideal client was based off of that data. So number one, make sure you are going broad enough and getting flow, and then you refine that to be the perfect lead. You don't start trying to get the perfect lead. You start broad, and then you refine. So if you can craft a great message,

11:18
And I would say using what I would call common language, simple language. Don't get too into the techie and the nuts and bolts. Just speak to that problem the person's having, shoot down some of the attempts they've had before. Keep this very simple. Don't overcomplicate this. More conversational. I always say if you could look at a message, or if you look through a text message thread of the way that you...

11:42
Talk to your friends if you can have language patterns or kind of like language structure That's more common to the way you shoot messages back and forth with friends You're gonna have a lot better chance about getting a response Most people make the mistake of they want to be very formal. They want to be very corporate They want to make sure they're perfect on their grammar and punctuation when the reality is what it's gonna build more confidence and trust is Seeing a message that looks similar to what a friend would send you. So the goal is is you want to

12:11
Mimic that concept of I want my message to look like a handwritten note Even though you are promoting if you can do that in like just short messages don't have big blocks of words I just have it like you would send a friend Just a short message and you're gonna look a lot different than everybody else is trying to be the perfect Corporate II type message so that second step what we're focusing on is Crafting the messaging and the way that we craft that message is by focusing on

12:36
their pain points, their frustrations, what's keeping them up at night, and inserting that into the message is gonna get our prospects to take action versus the generic, why you kind of mentioned the mail, the glossy promotional type mail, people don't wanna receive those types of messages, right? And so if we can craft compelling copy that is emotionally charged, that's focusing on those pain points and frustrations, we know we're gonna get a response because our prospects want a solution to their problem.

13:06
with your outreach, it's an artificial serendipitous moment. Right? So if I reach out to enough people, there's going to be people that are talking about this right now. But guess what happens when you're doing more of the network thing. The person that actually needs it right now is going to be like, dude, I don't want to network. I've got a problem to solve. Yes. And then they're going to say no to you. But then the other person who does have time to waste or kill that wants to pin pal with you on LinkedIn is going to be more of a time waster, more of a tire kicker.

13:33
That's going to be that kind of person that responds to the message. So the great thing about speaking directly to the problem solution, call to action is that you're actually going to create serendipity with people that actually need a solution to their problem right now. Finding your customer avatar, creating great copy, but then all of the processes and systems that go into actually reaching out, that's what makes it magic. And so I just want to say this, number one volume of outreach.

14:01
allows you to have enough data to make adjustments. Too often people don't do enough volume on LinkedIn to actually know what to adjust, or they don't track the KPIs or the numbers, the key performance indicators at each thing. How many people did I reach out to? How many people connected? How out of everyone connected who responded and out of those who responded who became a lead? Out of those who became a lead, how many actually booked? So when I track those numbers, the more outreach I have,

14:31
data or information I have on how to adjust my funnel. So what's really important is that you actually do as much volume as possible. Yeah, absolutely.

14:45
biggest lesson to learn. I would say a couple things. Number one, when you hit that rock bottom and it's that painful, you never ever like want to be there. You never want to be there again. So I would say the drive that it gave us as a couple to just grind to choose our hard to choose like the pain when it's hard.

15:15
So that we are, we just, I think it's propelled us to move so far away from that. Like every day. The other lesson is culture. Like your team, like I was very good at building sales and marketing. And we grew super fast, but I didn't know how to build team and culture. And you have that for years, you've put together events and you've done a lot of these different pieces and to think.

15:42
I don't build a company, you don't build a company, we build people and the people build the company. And so a lot of 2020 was really us just building the foundation and the culture. I think just the two biggest lessons from it was never let off the gas, you know, because you don't know when some events going to happen, that's going to take everything away. And if you're getting comfortable, it will, that will happen sooner or later, probably sooner, especially just with the way the world is now.

16:11
And then number two is culture is everything. Yes. And I think that's also part of why we started this podcast is so that we can share some of our lessons learned, our pitfalls, challenges that we've overcome in our life and our marriage, especially in the business that has brought us to where we are today and paint vision for where we're headed. And that's one of the topics we're going to dive into and dissect a lot. Culture. How do you build culture? What does culture look like in a team?

16:41
because we've seen both sides of what having amazing culture and what having really bad culture can do to the trajectory of your business. So I'm excited for more episodes on this podcast.

16:57
We create rules around what we do during the week. Like if a friend wants to go out, it's like, yeah, no, we don't go out during the week. We can do it on the weekend because we have a little bit more flexibility there. But I think it comes back to that rule that discipline creates freedom. And so the discipline that we've created around our peak performance routine during the week, sleeping early in bed by eight 30 or nine, um, so that we can get up, allows us more flexibility on the weekend and actually creates a life that.

17:25
Not only are we performing at really high levels, but we thoroughly enjoy our life because we've created those disciplines around our habits, around our routine. So we gave up late nights that might not look the same for you, but think about what do you have to give up in your routine, in your habits, in what you're doing on a day to day so that you can perform at peak performance levels day in and day out. The slow growth is so dangerous.

17:51
Because in a moment, AI technology can make you irrelevant and completely wipe you out. So I think for us, we're just feeling an urgency. We got to be moving so fast that as things change, we're already blazing ahead. And I would encourage people to, I think it's a very dangerous time to try to just be okay with the lifestyle business. I'll be straight up. If you're in a lifestyle business, that can be gone so quick. One pandemic.

18:20
One technology change, one little shift can absolutely wreck you, your family, your future. The show's called The Takeover because we're here, like, we don't want to make excuses. We don't want to get to the end of our life and not have completely dominated. Absolutely. So I will say that. And that was what we, you know, how to do is we knew to build the momentum that it was going to take up the two day weekends. What's the fourth thing that we gave up?

18:50
people think. Straight up, you gotta like stop worrying about what other people think. We are emotional beings. And so when people say something, you can feel rejection, you're feeling you could feel a lot of emotions. But if you were to really break down, like all of the external excuses you give to like, why you stop doing something, maybe it's an outbound marketing thing you're doing, and you got some rejection or people hating on you stop doing that, or, or you're doing this one thing and people are like, Oh, that's silly. Why would you do it?

19:19
Really what you're caring about more than anything else is being rejected by people. And you know, no one likes rejection. I want to like to say like, oh, I love rejection. Like it doesn't feel good. What I'm saying is if you have a calling, if you have a desire to do something that is different than the people around you, you want to create something bigger. You want a life bigger for yourself than everybody else around you. You want to move to a different state, build a different kind of business. You want to do a different kind of thing. Like

19:48
That's going to make people uncomfortable. And you know, everybody talks about this, right? But the reality is like, I don't like the feeling of being rejected by people, but you have to get over yourself. And here's how you do it. You have to ask yourself, what is more important for you? Because what I'm about to tell you here, if you do not have a real conversation with yourself,

20:14
that the reason why you're caring about what other people think is because you don't want to get rejected. You don't want to look silly. You will make excuses of why you gave up on your dream when the reality is you gave up on the dream because other people were going to look at you funny or reject you or make you feel bad. But here's how you cure that is your why. Why do you want to build this big thing? What like and be OK with like I want to make a lot of money.

20:39
You don't have to do an, I want to make a lot of money because I want to help people make all this excuses. I want to make a lot of money. Like, and I always have. And I've wanted to build crazy big things. And I've wanted to drive a Lamborghini. I've wanted to have mansion. Like that's okay just to say I want those things because I want those things. Right. But yeah, I also want to be able to, if my mom gets sick and she can't cover her thing on insurance, I want to be able to, here's a hundred grand. Cool. Like I want to be able to have.

21:06
give $2 million to our church. Like, I want to be able to do these things, and you have to, like, think about that life you want, the impact you want to make, all of these different things, and say, what's more important for me to reach this mission that I feel is God-given, that I feel in my heart that if I get to the end of my life, if I do not get and create and build that life, I know that I'm called to do, I will feel like I have failed my life. What's more important for that dream and that vision?

21:34
or for getting the approval of people. And I think to one extent, it's we focus so much on that feedback that we want, that we crave, the likes, right, the followers, the shares. But on the other side, I think what can also come with that, when you are pushing boundaries, when you are doing things at another level, when you're challenging yourself and going out of your comfort zone, it's that you're opening yourself up to feedback that can also be negative.

21:59
Right? You're opening up yourself to people that are going to be haters and critics and tell you, why did you post that? Why did you do that? Etc. So it's knowing that as you step out of your comfort zone and you're going to new levels and new territories, you're welcoming feedback. And most times it's going to be negative. Sometimes it might be positive, which is also a plus. But at the end of the day, are you willing to forego that feedback to get to your big why and the big outcome? What is the fifth thing that we gave up?

22:28
The fifth thing is just hanging out with people that were out of alignment with where we're going. And just to be really clear on this, it's not like we've ever had bad friends. You know, it's not like we've ever had these folks are like losers, right? You know, and I mean definitely in high school and stuff like that, but it's like there's going to be different seasons in your life where in one season you two are

22:56
on a similar trajectory, you're feeding off each other, you're helping each other level up. But then there's going to be other seasons where, you know, they're going one way, you're going another way. And just trying to like save that to just like save that or to spend time with somebody that's going a different direction. Not only are you doing yourself a disservice, like you're doing them a disservice. So I mean, one of the easiest ways to think about it is the person you're hanging out with.

23:23
Are you the one that's mostly elevating them or they mostly elevating you and it's good to have both It doesn't matter how comfortable you are with that relationship or how much that relationship was like Good for you at another time like you got to be able to give up to go up and that's like we ask on last question What do you care more about? like how people think about you or that goal that mission that dream you have and It's okay to keep loving people to keep them in your lives

23:52
Maybe you have certain big events that you're doing like birthdays or like different celebrations that you're still connecting with them. That doesn't mean you got to hang out with them every Friday for happy hour anymore. Like maybe you got to be in a different room where there's people that are way beyond where you're at success wise, where you're starting to get into these new rooms. And I think that's a really difficult thing for people to do.

24:18
Outbound marketing helped us scale to our first seven figures in revenue without running ads. And what I love about Outbound as the person that does operations and finance for our team is it's the most profitable avenue for marketing. So that allows you as you're spending money on marketing, getting clients in the door, it allows you to allocate more money towards building and scaling your team, right? And investing in talent.

24:46
And which is why I'm such a big advocate for outbound marketing, because we've seen firsthand the results that he got for us and our team as we were scaling. So I think about outbound as going out and telling people about your product or service instead of waiting for them to come to you. So that's outbound marketing in a nutshell. It's you going out and telling people about your product or service, telling people that you exist.

25:11
how you can help them solve a need or problem that they have and then selling them on your solution versus inbound, which is you're waiting for people to come to you. Yeah, I think there's a very common misconception when you're running and starting a business that you have to build a website, you have to have a fancy logo, you have to do all the design work. And once you put that up, like people are gonna come, you're gonna have customers flooding in. But that's not the reality of entrepreneurship and running a business. People don't know about you.

25:40
And because they don't know about you, they don't know your product and service exists, they can't buy from you. Which is why so many entrepreneurs are stuck in that kind of feast and famine cycle, because they don't have consistent lead flow or sales coming in. And then we look at the complete opposite side of the spectrum where we're looking at larger corporations. We've worked with a lot of large companies that have never done any kind of outbound marketing before they're spending so much money to acquire clients that is decreasing their profitability.

26:09
Right. And so on both sides of the spectrum, whether you're just starting out or you're a really large company already doing millions in revenue, there is opportunity for you in outbound because no matter how big of a company you are, there's still people that don't know you. There's still opportunity for you to scale into and take up more market share, bigger piece of the pie of your total addressable market. So it's essentially you have a target list of people that you want to reach out to.

26:38
that you know would benefit from your product or service. You craft compelling messaging that's gonna hit on the pain points and the desires of this ideal client. Paint the pictures to why your service is what they need. And then you get on a call with them and you sell. So outbound marketing is that process of reaching out to people who don't yet know about your product or service using platforms or avenues like cold email, LinkedIn. We do a lot of that cold calling.

27:06
You're reaching out to people who don't know you and then pitching for them to get on a call with you, or some people even pitch directly for them to purchase the service or the product outright. So it's that simple process of reaching out to people who don't know you just yet. People try to create outbound strategies around what they would respond to versus what their ideal client would respond to. So a lot of what we do at our company is we're very focused on data. As you mentioned.

27:35
We're very focused on demographics, psychographics. What are the pain points, frustrations, hopes, and desires of the ideal clients and not on us, right? It doesn't matter if we would respond to a message or not. It doesn't matter if you would respond to a message or not. Would your ideal client respond to that message? And what makes Outbound so powerful is when you are able to speak directly to those pain points and desires, right? And so the misconception or the myth around Outbound is

28:03
I'd never respond to that kind of message. So probably doesn't work. But if you focus on that, you'll never tap into the possibility of what Alpana can really do for your business. You'll stay stuck. So the perspective shift around that is not what you would or would not respond to. So what would your ideal client respond to? If somebody says, no, I'm not interested or stop spamming me or, you know, this is a horrible message, I get out my inbox.

28:29
It's known that that's going to happen. That's part of the game. As you mentioned, any other type of marketing, you're not receiving that feedback directly. Are people rejecting you? Yes. Is it as direct as if you're in somebody's messaging? No. So you have to think about is the impact that you want to make greater than the small rejections that you're going to get along the way. If you're truly trying to tap into your total addressable markets.

28:57
You truly want to scale beyond where you are right now. Are you willing to face some of that rejection? And what I love about Outbound is the feedback is amazing. People will tell you exactly what's wrong with your messaging. If you're getting a lot of no's and getting no leads, you can refine that. It's immediate feedback. Very quickly. And so you can actually utilize that to your advantage versus seeing it as, oh, this isn't working for me. I don't want the rejection. Yeah. Let's retreat, stop the messaging, all of that. Clients we've worked with, whether they're

29:26
doing five million a month, they're doing 500 million a year, they got a thousand reps, or they're doing $100,000 a month. When you look at people that are doing 100,000, 200,000 a month, a million a month, five million a month, 500 million a year, they're not concerned about that. What they're mostly concerned about is the impact, their mission, people they can help, whereas the only time you kind of hear that is maybe somebody, even if they're doing pretty good revenue, they haven't tapped into Outbound, but we hear that a lot from

29:55
entrepreneurs that have not created a consistency. I've never seen somebody that's truly passionate about actually reaching their goal ever worry about that. The big difference is your emotional driver for like, what is the impact I want to make? How important are those people that don't know you? Remember if

30:20
At most, 5% of your total addressable market is going to come to you, right? You could build a whatever business on that, you can build a healthy, fine little business. But if 100% are out there, if you're serious about the mission, the impact you wanna make for your clients, your teammates, for your company, for your family, for you, if you wanna build a legacy, if you wanna build wealth, we wanna build massive wealth. Yeah.

30:47
We feel like this life is very short. We want to just go as far as we possibly can. Like, you're not going to do that on that 5%. And so the emotional driver for your mission, your vision, your values, where you want to go in life has to outweigh the emotional driver of rejection. And you have to label rejection, rejection. Not reputation, not these million other things. Reality is, it's rejection. So is the emotion of rejection more powerful

31:17
Will it get you to stop on your mission and justify it by saying things like reputation, by saying I don't want to be perceived like that, by saying these things? Or are you gonna allow the emotion and the desire to reach the most amount of impact that you can in your company, in your family, for your employees, for your clients? Is that gonna be a bigger driver? Because as long as you just recognize what it is and don't BS yourself by saying, well, you know, the way my industry works, this will just ruin your reputation.

31:47
The multi-billion dollar companies use Outbound as the most effective channel. One of the most important things when you are growing and scaling a business is predictable revenue, predictable clients. You have to know where your next client is going to come from ultimately. And Outbound marketing gives you that predictability. I can know that if I reach out to 100 people and I get one client out of that, it's very predictable and calculated. It's a numbers game.

32:16
I can reach out to a thousand people and get 10. Right. And so at the end of the day, it's a numbers game. It's very predictable. And if you are growing and scaling, you need predictability. And then it comes down to scalability. Right. If I know again, a hundred reach outs gives me one client or one sale. I can then predict my scalability. If I want to grow a sales team and I really want to expand, I have to calculate or reverse engineer. How many reach outs do I need to do? How many messages do we need to do?

32:45
to fill our reps calendars, right? How many sales do we need to do to hit our revenue goals? I love Alpharm because it's so scalable. And we spoke about that total addressable market. Maybe I tap into 5% and then I tap into 10% and then 20%. You have a very clear route to scalability if you are using this type of marketing versus waiting for people to come to you. Why is there always confusion for so many companies on where to invest and double down on?

33:14
on their marketing and sales. So good, yeah. Great question. One, it goes back to the rejection that we spoke about. If people know about outbound marketing, they've potentially tried it before and gotten some sort of rejection that's caused them to stop. So it's going into it. If you are going to tap into the power of outbound, which I highly recommend that you do, you have to get over the rejection. You have to, as you were mentioning, the impact that you want to make, your income goals, your revenue goals, your team goals.

33:42
has to be bigger than the fear of rejection. That's number one. Second, there's so much information out there on the internet, so many different courses you can take, so many YouTube videos that will tell you different ways to market and sell your business. Outbound, there are people that talk about it, but I think not as much. A lot of people will hire lead gen agencies, marketing agencies to try and get revenue up, to try and build their client base, but a lot of them fail. A lot of them...

34:11
do not have either the data points or just the experience enough to produce up on marketing that works. So people might've tried it and gotten burned. We hear that a lot with the clients that we speak to. Tried a leadjade agency, it didn't work. Tried cold emailing, it didn't work. Tried LinkedIn, it didn't work. We hear it so much. So I think there is, people are jaded with leadjade agencies and marketing agencies, promising them the world and delivering zero over and over and over again. So.

34:40
I think when you are the channel, it's the execution. It's the execution. I want to say yes to whatever they're pitching because it really hits home with your prospects. So messaging copy outbound messaging. That's the most critical part of why outbound either fails or it succeeds. So you need really good messaging, but then you have teammates internally. They can help you with that. There's plenty of freelancers as well that you can hire to produce really good copy. And then third, you need a way to convert.

35:09
those people that say yes to your offer or say yes to a call into paying clients.

35:17
You know, it is all about relationships. You know, I talk a lot about proximity is a cheat code. You know, relationships really are the thing that separate us from everything else. And there's two things that it takes to be authentic. Number one, you have an understanding of a certain subject. And the second thing is, is you have a deep passion about that subject. And when you have an understanding and a desire for a subject, I don't care, whatever it is, it could be selling cars, it could be setting up podcast studios, it could be personal growth.

35:45
But when you have a passion for that thing, every single one of us know, when we get around somebody that's passionate, there's something different about that individual. But I'll never forget when Gary said that that day, he goes, it is an understanding about a subject and a knowledge combined with a deep passion. It's the highest frequency we met, but check this out. It's also the most sought after frequency. People are looking for people who are authentic. And I think when you live an authentic life,

36:13
and you're comfortable doing that. And we talk about attracts a lot, right? The people you're attracting your life are absolutely amazing. But today, Tim, in the culture, the Instagram influencer culture we live in today, people are starving for the authentic. They're starving for people who are real. Like, do you do what you say you're going to do? Are you who you say you are? And when you do that in this culture, people are drawn to you like a magnet.

36:42
You want to attract the right people. You want to be able to lead people. Those three characteristics of a servant leader. You can be an unbelievable businessman, but if it's all about return on investment versus return on mission, like why are you there?

36:59
If we were gonna evolve as a couple, it had to become bigger than just me. And that bigger became about us. And that's when I really made another 180 pivot to figuring out how do we do this thing together? How can we become stronger together to reach our mutual goals? And that's really when we turned our lives around to really start to achieve monumental.

37:27
successes personally and financially, professionally. So that's really in, in a nutshell. So for me, it was really having to overcome just what I thought, who I was to my very core in my DNA and having to reassess it and come out of that and figure out, wait a minute, I can choose to be another way for the greater good of us and the impact that we wanna make in the world. So that's, that's really what I wanted.

37:55
And the question they should ask themselves is, where do they want to go as a couple? Who are they as a couple? What is the vision and the purpose line of the two of you together? Who are we? What do we represent? Where do we want to go? And then reverse engineer.

38:16
from that big picture to say, is it more beneficial that you stay in your business and I stay in my business because we can actually flow to the middle pot and get there faster? Or does it make sense to where maybe one person is willing to trade in, in order to trade up to this ideal life and ideal scene and ideal vision?

38:41
For the greater good of winning the Super Bowl ring of life, whatever that trophy is that y'all are going for, being willing to let that person being the boss of that division or that role. And then the other one provides support in terms of advice or a sounding board or whatever. But at the end of the day, trusting the one that's running that division, I call it the IC, the in-charge.

39:10
of that division, trusting them. They're gonna make a mistake here and there. Allow them the time to course correct. Support them in that. If y'all decided that you were the boss of the business or the finances or whatever, let them run point while the other one is maybe the boss of the family or the in-charge of the family. And same thing, advice, but not bypass. So once you designate the roles, don't bypass your partner. And these are the challenges.

39:39
of what you're going to come across and why it makes it difficult because it's very easy to slip into husband or wife hat or versus what is my role in the business. And you know, there's little minute challenges of when do you talk about business and when do you not talk about business? I used to only want to talk about business. He used to only want to talk about business. It was something we were very excited about as we've evolved.

40:09
don't bring up something about business right before bed that's going to jack him up and then he can't sleep. Like, that's just not nice. So I stopped that years ago. Now, when he wakes up in the morning and we have our coffee and tea together, old school us, we would have been business, business, business. Now it's like, okay, we've kind of paid that price. So now we can afford the luxury to, to maybe have some few moments of just relaxation, talk about.

40:38
the kids or the beautiful weather or the beach or some of these casual conversations before we lay into what do you think of this and the businesses. And so I guess the challenges now are because we put so much of our certain aspects of our relationship on hold until we built this empire. And don't get me wrong, we want to go to the next level. But we're also now looking at look, we hit milestones now.

41:07
while we're gearing up to the next phase, we can go out to dinners together. Because we used to only do dinners with other people. And so it was kind of cross collaboration, right? We were doing business and mingling our personal and business, but not really just having date nights and stuff like that. We just kind of thought.

41:31
Well, that's a little ridiculous while we're trying to go win the Super Bowl game of life. And so now the challenge is, is how do we kind of blend more of the ideal scene on the, you know, the relationship, romantic type things and still go to these next levels of business?

41:54
Here's where the winning started. I started something that people did not understand. You're gonna do what? First, you have a very heavy duty, high paying executive job. Now you're gonna take on something else, and you have two children that are 13 months apart, and they're one and two. You're getting ready to become a single parent. What in the world is going on? Well, I want to make some extra money because I did not want my kid's lifestyle to drop. And everybody said, you know, it's gonna drop, it's gonna drop. I'm like, no, it isn't gonna.

42:24
So I took on something extra and that's when I started winning. And I can't even teach enough people how important it is to help people become winners versus pointing out their flaws. If you help them learn what's great about them and how they can identify their gifts and use their gifts, it's amazing how you can build such a strong, magnificent team.

42:57
Okay, so the next thing I want to reflect on is Necker Island. So fun. So this year we went to Richard Branson's private island, British Virgin Islands, the most incredible one week experience that I've ever had in my entire life. So why don't you walk us through how we got there, what their process was like, I mean just how incredible that was and then we'll reflect on some lessons learned. Gotcha. So when you come into, when you go to Necker Island, you know, there's not an airport on Necker Island, so...

43:25
You've got to land at the local airport and then you either helicopter in or you take a boat. And we took a boat from the airport island to Richard Branson's island. And when you get there, we were there for an event specifically. So there's a lot of other entrepreneurs that were there. And so we kind of pile onto this boat with a handful of other entrepreneurs that we just met. We're literally meeting them for the first time. And you're headed on this boat to go to this island. And it's kind of surreal.

43:52
So we get there, you know, we get on the boat, we get there, we end up on the island. And it was just this beautiful experience. I mean, that from the very beginning to the end, it was such a beautiful experience. And I think what was most powerful about this, uh, event is that it was really like seven days where it was, well, it was like less than 80 people, right? Yeah. It was pretty small, pretty intimate, but incredible.

44:17
So it was a small intimate. It was, you know, it was an event. So there's a lot of entrepreneurs there. They're doing a charity thing. But because you have such a small group of people and you have, you know, basically a week where you're eating, you're drinking, you're doing, and they have a lot of events, plans, you're constantly activities. They have tennis tournament, like there's so much stuff to do.

44:36
He went up getting to know the people that are at this event as well on a very intimate level. And I know for us, we've been visualizing and writing down in our goals that we are friends with millionaires, billionaires and world leaders for a long time. And so I think being at this event, it just felt, I know both of us felt like this is where we're supposed to be. We felt comfortable. We even got to talk to Richard Branson and we got to talk to other people that were incredibly high level entrepreneurs.

45:03
And it just felt like actors, movie stars, entertainers, and just a lot of well-known people. And it just felt like, oh, these are our people. This is the room we're supposed to be in. And it felt very, very comfortable. And we actually had a lot of people being proactive, coming to get to know it. Like a lot of people wanted to get to know who we are, who we were and what our story was. So what was kind of your experience of Necker? Yeah, absolutely. That was the same, right? It's...

45:30
when you visualize and write something out in your goals for so long, for such consistency, and then you get in the room, it feels comfortable. Because it's first happened in your mind, right? I may not have visualized this exact NECA island and the exact experience, but I've visualized in my mind being surrounded by very high level people. And so because my kind of my neural pathways have already been formed, they know that that's the area that I want to be in, that I'm comfortable in. Getting into that room was like...

45:59
just another day, you know, I was very comfortable speaking and interacting with the people in that room. So I think a big lesson learned for me was seeing the goal, visualizing it, writing it down and then it happening. Like seeing that cycle and the evolution of it is so powerful. And it makes me even want to set bigger goals because I've seen that happen in my mind where it's I write it down, I visualize it and then it happens. If that is possible for us, like how much more can I strive for, achieve and set goals for? Right. So.

46:27
I think that just seeing it happen in real life, getting to meet Richard Branson, I mean, it's mind blowing, incredible. So we got to talk to Richard Branson and I kind of know that he's a practical jokester. I've always been a practical jokester. And I ask him, oh, hey, you know, what's the best practical joke you've done? And he said, what was it like? I flew a UFO over London and I got arrested that night and they let me out the next day. And he's like, and what's your best practical joke? And he wasn't being rude or anything, but I was like.

46:55
How do you top that? And so I had to come back to him with, you know, one time we got on the front page of a newspaper for snowboarding off our roofs when I was in high school or something like that. But it was cool because just to be able to like sit there and we're at events and we're, you know, drinking and watching tennis and just be able to sit there in a relaxed environment and be able to chat with Richard and be able to chat with other people, actors and all that. And just a normal...

47:23
Environment it felt cool. Like this is this is where we're supposed to be and you know Just I think anybody like listening to this if you have big goals and you want to be in these big rooms They're open to you They're they're open to anybody that one wants to get there and you have to go there and like you're saying sin You have to go there in your mind first and you have to be able to make that comfortable in your mind because we visualize Like I visualize like I've talked to Richard in my visualizations before so when I talked to him in person I mean it wasn't uh

47:51
wasn't a big scary thing. Yeah, for sure. I love that.

47:57
That's our top moments. We have one ask for you, and that is share the show. Not even for our sake, but for whoever the person is that you know, if you know somebody that you listen to some advice you got today, you listen to some highlights and you said, you know what? Wow, this would really help so-and-so. They need help growing their business or scaling their business, or they need some encouragement, or they just need to get their mindset in the right place. Send this over to them. So just that one person or those two people that came to your head right now, just go ahead and click that share button.

48:26
send it over to them and then come back to the rest of this episode. Yes. Share the show, share the show. That's our one ask. This was amazing and we're excited about another year with The Takeover. Keep staying tuned in. We have some great things in store. We're excited. Let's go. The best is yet to come. And remember domination is not a destination. It is a way of life. Stay winning.