Your Sales Message Isn’t Landing: Use This 100 Year-Old Fix That Still Converts Artwork

The Takeover with Tim and Cindy

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The Takeover with Tim and Cindy

Your Sales Message Isn’t Landing: Use This 100 Year-Old Fix That Still Converts

March 27, 2025 • Tim and Cindy Dodd

Ever feel like your message just isn’t landing, no matter how great your offer is? The problem might not be your product... it might be your messaging mismatch.

In this episode, we break down Eugene Schwartz’s legendary 5 Levels of Awareness Framework and show you exactly how to align your marketing and sales messages with where your prospects actually are in their buying journey.

Whether you're selling via ads, direct outreach, or high-ticket sales calls, mastering this framework will help you convert more leads, close more deals, and crush your growth goals.

Key Points + Chapter Markers

00:00 – Why Your Messaging Isn’t Landing (The Big Mistake Most People Make)

02:56 – Meet Eugene Schwartz: The Legend Behind the Framework

05:20 – The 5 Levels of Awareness: Overview

07:16 – Product-Aware and Most-Aware: What They Need to Buy

20:04 – How to A/B Test Awareness Stages for ROI

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About The Hosts:

Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy: Instagram

About PEMA.io:

PEMA.io is a Inc 5000 Outbound Marketing Agency specializing in Enterprise Sales & Appointment Setting. With over 7-years and 1,000+ clients served in the industry, PEMA is the leading agency for cold outreach appointments & systems. Learn more about PEMA.io here: www.pema.io/discover