The Takeover with Tim and Cindy

From Burnout to 100K Months Using Neuroscience with Dawn McGruer

Tim and Cindy Dodd Season 2 Episode 12

What if the secret to scaling to 100K months wasn’t more hustle—but rewiring your brain?


In this powerful episode of The Takeover, we sit down with award-winning strategist, bestselling author, and top 1% business growth coach Dawn McGruer, who’s helped over 30,000 entrepreneurs generate more than €45 million in revenue. Dawn shares how she went from burnout to building multiple seven-figure companies, and the neuroscience behind sustaining that level of performance.

We dive into:

  • How to regulate your nervous system to make better business decisions
  • Why most founders sabotage scalability before they ever start
  • The 1.8 percent problem…and what’s truly holding women back from seven figures
  • The five critical factors behind every scalable business model
  • How to infuse humanity back into marketing in a world obsessed with funnels
  • This episode reveals how mindset, biology, and business intersect, and how rewiring your subconscious could be the competitive edge you’ve been missing.


Chapters
00:00 – Welcome & Dawn’s journey from agency founder to global coach
07:10 – The “billionaire brain” and how your nervous system affects growth
16:25 – Building a business model around your life (not the other way around)
27:40 – Humanizing sales: why connection beats automation
38:05 – Avoiding burnout and staying in peak performance
45:50 – Millionaire Mindset & Scaling Systems and what’s next for Dawn

Connect with Dawn:

RESOURCES BELOW!

Download The Free Outbound Sales Playbook:

  • Master cold outreach, close more deals & drive revenue to your business using The Outbound Sales Playbook. Battle-tested on over 1,000+ businesses and proven with over 100M data-points.

Join The Takeover Community:

  • Sign up for The Takeover newsletter and get the latest marketing tips, sales strategies, and business insights delivered straight to your inbox. Join a community of entrepreneurs & high-performers dominating all areas of Sales & Marketing. Sign up for the newsletter.

About The Hosts:

  • Tim & Cindy Dodd are the Co-founders of PEMA.io, based out of Miami, FL. Connect with Tim and Cindy on LinkedIn and Instagram:

About PEMA.io:

  • Need B2B Appointments or want to grow your authority on LinkedIn? Learn more about our services here: https://www.pema.io/discover